Monetate Appoints Chief Financial Officer

Monetate, a marketing acceleration software company, announced that Robert J. Lawson, formerly of RingCentral, has been named chief financial officer for Monetate.

With more than two decades experience in finance and technology, Mr. Lawson will oversee all Finance, Accounting, Administration and Legal functions at Monetate. In his previous role, Mr. Lawson was the senior vice president and chief financial officer at RingCentral, where he implemented the processes and systems needed to enable RingCentral’s 2013 IPO. He also led investor relations for the company.

Prior to RingCentral, he served as senior vice president and chief financial officer of Codexis, Inc., where he successfully led the first IPO of an advanced biofuel company in April 2013.

Before that, he was vice president of finance for Intuit, Inc.’s TurboTax and Quicken businesses. While at Intuit, he held various senior financial management positions, including vice president of investor relations and financial planning and analysis. Prior to Intuit, Mr. Lawson served for 15 years in various financial management roles at General Electric.

Mr. Lawson holds a Bachelor of Science degree from Iowa State University in Ames, Iowa.

About Monetate

Monetate is a marketing acceleration software company that believes when the customer wins, the marketer wins.

A new kind of marketing technology, the Monetate Acceleration Cloud lets marketers understand their customers’ situations, behaviors and preferences, and act on those insights with in-the-moment, relevant experiences, targeted to the right customer at the right time.  The Monetate Acceleration Cloud runs above traditional infrastructure and is accessed through one seamless UI.

Monetate generates billions of dollars of new revenue for businesses, helping them grow 39 percent faster than the industry average. Brands such as Best Buy, National Geographic, and Celebrity Cruises rely on Monetate to put the customer first, creating stronger relationships that drive sustained competitive advantage.