Monetate Appoints Kevin Young as Vice President of Marketing
PHILADELPHIA, July 17, 2014 /PRNewswire/ – Monetate, the leading provider of testing and targeting, email optimization and personalization solutions, announced today that Kevin Young has been named vice president of marketing for Monetate.
With over 20 years experience developing business and marketing strategies for high growth SaaS companies, Young will lead the Monetate marketing team and all marketing functions including product marketing, demand generation, content marketing, events, corporate communications and analyst relations.
“Kevin’s arrival at Monetate comes at a time of continued growth for the company, both in the US and internationally,” said David Brussin, co-founder and CEO, Monetate. “Kevin’s industry experience and strategic vision for Monetate will help propel the Monetate team as we continue to bring new innovations to our solutions and help solve marketing’s biggest pain points.”
In his previous role, Young was the co-founder and CMO at Motyx, a real-time mobile marketing and analytics software company. Prior to Motyx, Young served as vice president of worldwide field marketing for Saba where he increased marketing’s impact and grew its global pipeline through an integrated multi-channel marketing strategy. Young has also served in executive roles at SAP North America, StarCite, FreeMarkets, Microsoft and GlaxoSmithKline.
“Monetate is hearing from customers that they want to pursue a vision of relevant, digital personalization across every channel, device and touchpoint,” said Kevin Young, vice president marketing, Monetate. “We’re ushering in this next phase of digital marketing by giving companies the tools they need to better engage and interact with their customers through highly targeted and personalized digital marketing campaigns.”
The addition of Young comes at time of sustained expansion for Monetate. As a global leader in cloud-based testing, email optimization and in-the-moment personalization software, Monetate has more than doubled its revenue over the last year, increased revenue in Europe by more than 300 percent in Q1 2014, and has grown to over 220 employees globally.
Monetate is the global leader in cloud-based testing, email optimization and in-the-moment personalization software that empowers marketers to create, deliver and measure personalized marketing campaigns across all touchpoints—at scale.
Customers use Monetate’s solutions to identify important customer segments, target them with dynamic digital marketing campaigns, and measure the results of those campaigns—in real time within a single easy-to-use interface.
Monetate is used by the world’s leading brands to grow revenue faster by delivering better digital experiences for their customers around the globe. Founded in 2008, Monetate influences billions of dollars in revenue every year for world-class companies like Patagonia, Best Buy, National Geographic, QVC, Celebrity Cruises, and hundreds of other market leaders.