Monetate CEO Hosts Roundtable at Merchandising Workshop
For the third year in a row, Monetate, the leading independent provider of testing, targeting, and personalization services for websites, will be hosting a retailer roundtable at the Shop.org Merchandising Workshop, being held this year in San Diego from July 11 to 13 (event details can be found at www.shop.org/events/merchandisingworkshop).
“We are delighted to return to the Shop.org Merchandising Workshop as a Gold Sponsor and spend time with retailers who are looking to take their online business to the next level,” says Monetate founder and CEO, David Brussin, adding:
“Developments in the areas of social media and mobile computing make it more vital than ever that the retail website be an efficient hub for branding, merchandising, marketing and more, so I look forward to discussing the ways in which retailers can meet the demands of what Forrester Research is calling ‘the new era of agile commerce.”
At the roundtable, titled “Online Merchandising Best Practices,” Brussin will be joined by Bob Myers, CEO of Sheplers. Discussion will focus on proven website optimization strategies that retailers can implement, from curation and badging to targeted discounts and shipping offers. Retailers will be able to discover what works most consistently and what kind of results to expect from a range of emerging best practices.
Brussin is also one of four eCommerce experts selected by Shop.org for the very popular “Doctor Is In” portion of the event which enables retailers attending the Merchandising Workshop to book 20 minute sessions of one-on-one time with industry thought leaders in marketing and merchandising.
Monetate will be exhibiting at the event and offering free copies of several popular industry reports including “The Top 10 Testing, Targeting and Personalization Best Practices,” and a variety of marketing and merchandising case studies.