Monetate CEO to Address OMMA Metrics on Website Testing to Improve Conversion
Monetate, the leading independent provider of testing, targeting, and personalization for websites, today announced that David Brussin, the company’s founder and CEO, will join a panel of industry experts addressing website conversion at OMMA Metrics, a MediaPost event taking place Wednesday, March 23 at Sentry Center Midtown East.
Brussin will be speaking on the panel titled “Optimizing the Digital Experience: Testing Ads, Landing Pages, Content and Features to Improve Conversion” at 2:15pm on March 23.
Brussin joins participants from Maxymiser, SiteSpect, Visual Revenue, Accordant Media, and Compete to discuss how marketers can test different combinations of creatives, calls to action, styles, offers, and other elements of the website experience to determine the best “recipe” for improving performance and meeting business goals.
Brussin will share insights and best practices drawn from thousands of successful tests that Monetate has executed for some of the world’s leading ecommerce sites including PETCO, QVC, Urban Outfitters and Sheplers.