Monetate Extends the Ultimate Website Experience to the New Kindle Fire
Monetate, the leading provider of testing, targeting and personalization solutions for websites, today announced Kindle Fire support for its cloud-based website optimization platform.
Ecommerce marketers can use Monetate to easily segment visitors from tablet devices and deliver virtually unlimited options that enhance the browsing and buying experience for users of tablets like the Kindle Fire and iPad.
According to Forrester Research, U.S. tablet users are estimated to grow at a compound annual growth rate of 51% from 2010 to 2015,* and although tablet shoppers still drive a small percentage of overall ecommerce, they convert at a rate of between 4% to 5% — higher than consumers shopping via desktop computers. With tablet adoption on the rise and desktop conversion rates at 3%, the opportunities for retailers are extensive. Additionally, the The Wall Street Journal reports that tablet owners tend to have higher income rates, which gives retailers direct access to high-value customers.
“It is becoming clear that tablet users represent a unique segment of consumers with specific needs, habits and purchasing behaviors,” said Monetate CEO David Brussin. “In order to close more sales, retailers must proactively tailor the shopping experience to tablet users in a way that takes advantage of the devices’ unique characteristics.”
Armed with the ability to easily run multiple concurrent A/B and multivariate tests, leverage powerful tools like geographic and weather-based targeting, and deliver unique experiences based on user behavior, Monetate offers retailers virtually unlimited options to customize the tablet experience, including the ability to:
- Make navigation menus larger to enhance ease-of-use
- Enable swipe, pinch-to-zoom and multi-touch-gestures
- Make the site experience finger-friendly by eliminating mouseover actions
- Employ larger fonts with greater spacing making selections easier
- Serve alternate content for non-Flash enabled tablets like the iPad
- Deliver custom messages and extend special offers exclusively to tablet users
“In the past, the holy grail of ecommerce marketing was to deliver the right message, to the right customer, at the right time,” said Brussin. “But this is rapidly evolving to include a fourth leg of the stool, which means delivering the best experience possible based on the device the customer is using to visit your website.”
* Source: Forrester Research, Why Tablet Commerce May Soon Trump Mobile