Monetate Fulfills Elusive Online Marketing Goal of Delivering the Right Message to the Right Customer at the Right Time
Monetate, the leading provider of testing, targeting and personalization solutions for websites, today announced that customer usage of the Monetate platform has reached record levels.
“The number one goal for online marketers is to consistently deliver engaging content and experiences that keep their customers coming back for more,” said Monetate founder and CEO David Brussin. “In order to accomplish this, organizations must embrace an agile marketing structure that is not bogged down by platform limitations, software constraints, and limited IT resources. We are leading the end of the ‘one-size fits all web’ by empowering our clients to make rapid changes to online customer experiences that make a positive impact on their business.”
Monetate data shows that its customers are taking advantage of the ability to easily develop and test multiple marketing campaigns in real-time. Among companies that test the content of their marketing campaigns on their websites, Monetate clients currently average approximately 16 times as many campaigns when compared to the industry average of approximately one to five, according to the Conversion Rate Optimization Report 2011 from eConsultancy.
“In order to make the most of their budgets, marketers must consistently experiment, iterate and adjust their tactics based on what is proven to work,” said digital marketing expert Bryan Eisenberg. “Monetate gives organizations the speed and agility to bring meaningful change to the website based on real-time data and knowledge about customer behavior, without having to rely on overburdened IT departments.”