Monetate More than Doubles Revenue, Client Base and Employees in 2012, as Marketers Realize the Power of Big Data for Personalization
Monetate, a leading technology solution that allows online marketers to leverage Big Data to create personalized online customer experiences, had a pivotal 2012, more than doubling its revenues, client list and employee base over the course of the year.
The firm signed over 100 enterprise brands, including Macy’s, White Stuff, Patagonia, Tommy Hilfiger , Lee Jeans, Frontier Airlines and National Geographic.
Chief marketing officers seeking to create a customer-centric online experience were a primary driver of Monetate’s growth, with continued broad adoption particularly in the retail, travel, financial and media sectors. The introduction of the firm’s Certified Partner Program, and continued international expansion, also drove company growth.
“2012 was the year marketers began to understand it isn’t Big Data alone, but Big Data tied to action, which is the key to creating a relevant and personal customer interaction that increases brand loyalty and drives revenue,” said David Brussin, CEO and Founder of Monetate. “Our ability to enable brands to aggregate everything they know about a customer to create meaningful and engaging online experiences was a critical factor in our success in 2012.”
(Click here to watch the recent “Big Data Demystified for the Marketer Webinar,” featuring Forrester Analyst Rob Brosnan)
Monetate also rolled out over 100 new product features last year with enhancements to customer segmentation solutions, analytics, product recommendations, testing and real-time targeting; the enhancements helped Monetate customers drive even more profitable results.
“Monetate makes it possible to act on Big Data in real time and see measurable results immediately, not months down the road,” said Elaine Rubin , Founder & Principal at Digital Prophets Network. “Monetate takes what seems like a very daunting challenge – using data to create relevant web experiences for specific customers on the fly – and simplifies it for the online marketer. Ease of use is among the main advantages of the solution, as it allows marketers to quickly and flexibly display web content and campaigns for specific customer segments, a capability at the top of every marketer’s current wish list.”
Growth and Recognition
In 2012, Monetate was also named as one of the Philadelphia 100, which honors the Philadelphia region’s fastest growing private companies, and one of Pennsylvania’s 100 Best Places to Work.
Monetate empowers marketers to leverage Big Data to create more personalized and engaging online customer experiences. By providing more relevant web interactions, leading brands are able to anticipate and react to consumer preferences to generate stronger customer relationships and significantly increase profits.
Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Frontier Airlines, Aeropostale, The Sports Authority and PETCO. The company’s comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.
Leading marketers rely on Monetate’s cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate technology includes advanced products for testing, merchandising, targeting and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams.