Monetate Previews LivePredict: Automated Segment Discovery Combined with In-the-Moment Personalisation at eTail Europe
Monetate will preview LivePredict, its upcoming automated segment discovery product, at eTail Europe on 25-26 June 2013 in London. LivePredict will be the first product on the market that automatically identifies valuable customer segments and gives marketers the ability to take action instantly by creating and displaying online content targeted specifically to those segments.
Monetate developed LivePredict to address a major unfilled market need in customer segmentation. In a recent survey conducted by Econsultancy, 94 percent of all marketers reported personalisation is “critical to current and future success” of their businesses, but fewer than 20 percent are using segment discovery tools to uncover what messages and content should be presented to which audiences.
Too often, marketers who want to target specific customer groups with personalised content or offers have to predefine the segment based on intuition or a time-consuming deep dive of data,” said John Healy, chief operating officer at Monetate. “LivePredict takes the guesswork out of targeting by automatically surfacing and ranking customer segments by the potential business opportunity they contain. It enables brands to easily connect high-value customers with high-impact experiences that foster brand loyalty and create lifelong customers.”
At eTail Europe, Monetate will showcase its complete customer experience platform, which leverages big data to create personalised online customer experiences in real time. Attendees can discover how retailers use Monetate solutions to create a web experience that reacts intelligently to a customer based on data such as purchase history, device, location, in-session browsing behaviour and more. Monetate will also show how brands can easily deploy A/B/n and multivariate testing, and quickly optimise their websites to provide the experience that works best for different customer segments.
LivePredict automatically identifies over-performing and underperforming customers segments, and the attributes and behaviours that define them. It eliminates the guesswork for marketers when deciding who to target with which campaigns, along with the time-intensive task of performing manual, post-hoc segmentation on every campaign. Without having to enter any query or even know what questions to ask, Monetate LivePredict autosurfaces and ranks customer segments by the potential business opportunity they contain. Monetate LivePredict estimates potential business opportunity according to the size of the segment and the performance of the segment compared to the site average.
Monetate empowers marketers to leverage Big Data to create more personalised and engaging online customer experiences. By providing a more relevant web experience, leading brands are able to anticipate and react to consumer preferences to generate stronger customer relationships and significantly increase profits.
Monetate drives billions of pounds of revenue every year for some of the best-known brands in the world, including Patagonia, The North Face, National Geographic, Kiddicare, L’Occitane, Best Buy and Macy’s. The company’s comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.
Leading marketers rely on Monetate’s cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimisation campaigns compared to industry averages. The Monetate technology includes advanced products for testing, merchandising, targeting and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.