Monetate Publishes Comprehensive Glossary of Website Testing and Optimization Terms

Monetate has released a new eBook of more than 100 commonly used terms to help organizations understand how to maximize online revenue through website testing and optimization.

Available for free download, the “Website Testing & Optimization Glossary” is designed to help businesses master the language needed to drive an effective testing and optimization practice within their organization.

Packed with extensive definitions of terms from “Latent Conversion” to “Incremental Testing,” the Website Testing & Optimization Glossary is a valuable tool for all organizations that have the goal of improving online revenue and profit.

“A commitment to website optimization is proven to help brands drive significant increases in incremental revenue, but often decision makers within an organization are intimidated to make the initial investment,” said Monetate CMO Kurt Heinemann. “We developed the Website Testing & Optimization Glossary to simplify the point of entry to a website optimization program, because we believe all brands can be doing more to maximize online revenue potential.”

Monetate offers enterprise brands the ability to quickly and easily act on big data and deliver a more relevant online customer experience. The Monetate Agility Suite empowers marketers to change anything, anywhere on the website at any time, making it easier than ever to test, merchandise, and target customers while executing quickly and intelligently at the browser level.

To access a free download the Website Testing & Optimization Glossary click here.

About Monetate

Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, QVC, Urban Outfitters, Aeropostale, The Sports Authority, and PETCO. The company’s comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Leading marketers rely on Monetate’s cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands.

Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit or follow us on Twitter @Monetate.