Monetate Publishes Ultimate Guide to Optimizing Ecommerce Websites for Holiday Traffic

To offer guidance on optimizing ecommerce website performance for the holidays, Monetate, the leading provider of testing, targeting and personalization solutions for websites, has published an eBook detailing how retailers can optimize the increased traffic driven to their websites during the holiday shopping season.

Free to download, the 27-page eBook provides strategic insight and best practices to ensure maximum sales. The eBook provides digital marketers with simple ways to:

●    Review the fundamentals of the holiday shopping season, including 10 tips retailers can implement this year.
●    Conduct a segmentation and metrics review of holiday shoppers, including what retailers can learn from their analytics to turn new customers into high-value customers.
●    Highlight unique value propositions, differentiated for each customer segment.
●    Implement a holiday calendar that serves as a how-to plan for promotions leading up to the holidays.

Monetate works with top ecommerce brands such as Best Buy, Urban Outfitters, PETCO, QVC and many others to improve website performance and marketing ROI. The company’s team of digital marketing experts work closely with each client to ensure they make the most of their marketing dollars and optimize website investments. Monetate supports thousands of campaigns across clients each day and has served over 6 billion unique online experiences to consumers to date.

“The holiday shopping season does not have to be a frenzied time for online retailers,” said Monetate founder and CEO David Brussin. “We developed this eBook to help retailers optimize their website performance and provide digital marketers with actionable tips to make a significant impact on the bottom line this holiday season.”

About Monetate

Monetate is the leading provider of testing, targeting, and personalization solutions for websites. The company’s cloud based platform empowers marketers to test and target product offers and site features and convert successful tests into personalized messaging and promotional campaigns, instantly, anywhere on the website. Monetate removes the IT bottleneck and is quick and easy to install using just a single JavaScript tag, inserted only once, and requiring no internal IT resources. Some of the best known brands in the world use Monetate to make the most of their online marketing dollars, increase conversion rates, and personalize the website experience including Best Buy, Aeropostale, Urban Outfitters, Altrec, The Sports Authority, PETCO, QVC and more. Based in Philadelphia, Monetate serves a growing list of B2C websites around the world. For more information about Monetate, visit