Monetate Reports Record 387% Revenue Increase in Third Quarter

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by || 11/02/2011

Monetate, the leading provider of testing, targeting and personalization solutions for websites today announced a record 387% increase in revenue over the last year.

Delivering on the promise of quick and easy website optimization, Monetate is realizing significant adoption of its cloud-based platform that improves the customer experience and maximizes conversion. Additional achievements during the same time period include:

  •     A 300% increase in customer acquisition.
  •     Recent client portfolio additions including Best Buy, Cooking.com, Edwin Watts Golf, and     PC Connection, joining a long list of leading brands like Urban Outfitters, Godiva Chocolatier, PETCO, and QVC.
  •     The addition of 50 new employees, with a focus on engineering and service.

“Monetate’s growth is a direct result of our unique ability to empower marketers with new levels of agility, easily changing anything on their website, for any customer, at any time,” said Monetate founder and CEO David Brussin. “We are committed to ending the ‘one-size fits all web’ by enabling our clients to deliver personalized website experiences that drive improved conversion.”

With Monetate, marketers can quickly and easily run A/B and multivariate tests, leverage powerful tools like geographic and weather-based targeting, and deliver unique experiences based on user behavior. Core features like built-in analytics, behavioral profiling, and automatic content scanning empower marketers to move even faster, without having to rely on IT resources or hire specialized staff. And with Monetate’s new tablet optimization product, marketers can easily deliver a customized tablet-specific experience including: finger-swipe support; swap-out Flash elements; and implement unique layouts.

“The world of ecommerce is evolving at a rapid pace, and marketers must continually strive to deliver a personalized experience, regardless of whether customers are shopping from their laptop, an iPad, or a mobile device,” said Bob Myers, CEO of Sheplers. “Monetate provides us with the speed and knowledge required to make smart marketing decisions.”

“We are giving marketers new levels of control over messaging and promotions, working with today’s top brands to serve up a more relevant online experience and drive revenue,” added Brussin. “Growth for Monetate means that we can provide greater service, better products, and ensure that our customers can accelerate their marketing efficiency and website ROI.”

Monetate is the leading web-based platform for website testing, targeting and personalization. The company’s cloud-based platform empowers marketers to test and target product offers and site features, and convert successful tests into personalized messaging and promotional campaigns, instantly, anywhere on the website. Monetate removes the IT bottleneck and is quick and easy to install using just a single JavaScript tag, inserted only once, and requiring no internal IT resources. Some of the best known brands in the world use Monetate to make the most of their online marketing dollars, increase conversion rates, and personalize the website experience, including Best Buy, Aeropostale, Urban Outfitters, Altrec, The Sports Authority, PETCO, QVC and more. Based in Philadelphia, Monetate serves a growing list of B2C websites around the world. For more information about Monetate, visit http://www.monetate.com.