Monetate Rounds Out Leadership Team to Further Drive Company's Growth and Market Momentum

Monetate, a leading technology solution provider that allows online marketers to leverage Big Data to create personalized online customer experiences, has announced the addition of two senior executives to its leadership team.

John Healy joined as chief operating officer and David Stetson was named chief financial officer. These roles round out the Monetate leadership team and further strengthen the company to capture the growth opportunity as leading brands look to generate stronger customer relationships across digital channels throughpersonalization.

“Attracting talented, high-energy executives like John and David is instrumental to our growth plans to power the digital marketing strategies of the world’s best-known brands,” said David Brussin, founder and CEO at Monetate. “Both John and David bring extensive experience, energy and insight to the company, and we are thrilled to have them on board.”

In his new role at Monetate, Healy leads sales, marketing and delivery operations, with particular emphasis on the company’s growth plan. He brings extensive ecommerce and digital experience. Previously, Healy was the Group CEO of GSI Marketing Services, an eBay Company, where he focused on providing strategic marketing services and comprehensive product solutions to help global enterprise marketers acquire new customers, convert more visitors to buyers and build brand loyalty. Healy also has held executive positions at DoubleClick, now a subsidiary of Google, Pepsi and Johnson & Johnson.

Stetson leads finance, human resources and operations, with particular emphasis on the design and implementation of systems that will enable the company to best manage rapid revenue, employee and customer growth. Prior to arriving at Monetate, he spent three years as CFO of, the most sought after automotive digital marketing solutions provider in the world. During his tenure, the company tripled revenue, employees and operating profitability.

In 2012, Monetate more than doubled its revenues, client list and employee base. The company opened its first EMEA office and saw the demand for its technology increase rapidly in the travel, publishing and consumer packed goods vertical markets.

About Monetate

Monetate empowers marketers to leverage Big Data to create more personalized and engaging online customer experiences. By providing more relevant web interactions, leading brands are able to anticipate and react to consumer preferences to generate stronger customer relationships and significantly increase profits.

Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Frontier Airlines, Aeropostale, The Sports Authority and PETCO. The company’s solutions and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Leading marketers rely on Monetate’s cloud-based browser solutions to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. Monetate solutions include advanced products for testing, merchandising, targeting and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams.