Monetate Further Strengthens Executive Leadership Team
PHILADELPHIA, March 31, 2015 — Monetate, the leading provider of multi-channel personalization for the world’s best brands, announced today that Scott Rogers has been named senior vice president of corporate development, and Michelle Curless has been appointed to vice president of services.
Rogers oversees Monetate’s corporate development functions with a focus on fostering new growth initiatives, and developing and managing the company’s partner ecosystem. Previously, Rogers was vice president of business development at Salesforce Marketing Cloud (formally ExactTarget) and led its expansion efforts beyond North America by launching operations in Japan, France and the Nordics.
In addition, Rogers spearheaded company acquisitions in Australia, Brazil and the UK. Prior to that, Rogers held senior business and corporate development positions at leading technology companies in Europe, including Urban Media, FreeRange and Webtrends. Rogers received an M.B.A. from the Thunderbird School of International Management and a B.A. from Vanderbilt University.
“One of the aspects that drew me to Monetate was the collaborative, driven nature of its partner ecosystem,” said Rogers. “It’s truly an amazing network of leaders who are dedicated to delivering and optimizing technologies that address our customers’ complex business challenges – in order to deliver the best digital experience for consumers.”
Curless leads Monetate’s customer experience areas focusing on the post-sale design and management of each customer’s experience, including professional services, global support, training, consulting partners, account management and services operations. Curless brings more than 20 years of customer experience and service operations expertise, having held roles in consulting, operations, leadership and business development at leading organizations and startups across industries.
Most recently, Curless held the position of vice president of customer experience at Salesforce Marketing Cloud (formerly ExactTarget). In this role, she established customer experience as a key business discipline across the company, establishing a benchmark for customer engagement and experience through VoC (voice of the customer) and leading the organization’s efforts to innovate through customer-focused solutions. In addition, she held senior leadership positions at ExactTarget where she oversaw professional services teams, delivered services engagements and established the company’s first project management office. Curless earned a B.A. from St. Mary’s College in Notre Dame, Indiana.
“Monetate has a reputation for innovation and a world-class customer experience. I’m excited for the opportunity to apply my knowledge and experience to further deepen our commitment to customer success through all levels of Monetate’s services organization,” said Curless.
“We’re thrilled to welcome such high-caliber talent in the likes of Scott and Michelle into our expanding company,” said Lucinda Duncalfe, CEO, Monetate. “Their deep expertise in the marketing technology space, along with their strategic visions, truly reflect Monetate’s mission to continually add to our strong leadership foundation, which is focused on delivering the best possible value to our customers.”
Monetate is the global leader in multichannel personalization for the world’s best brands. The Monetate platform is built for speed. It features an easy-to-use interface that allows marketers to create, test and deploy customized real-time experiences across web, email and mobile.
With Monetate, marketing is transformed from a world of discrete one-size-fits-all campaigns to one of always-on, personalized experiences that optimize the lifetime value of each customer.
Founded in 2008, Monetate influences billions of dollars in annual revenue for world-class brands like Macy’s, QVC, Office Depot, Patagonia, Sur la Table and The North Face. During Cyber Week 2014, Monetate influenced a third of all US e-commerce sales. Monetate is the industry leader, with more clients in the IR 500 than any other personalization software provider.