Monetate to Demonstrate How Retailers Can Create Personalised Customer Experiences in Real-Time at Upcoming InternetRetailing Expo

At InternetRetailing Expo, Monetate (Booth P39) will showcase how Internet retailers can drive real-time, customer-centric experiences to generate improved customer engagement and higher revenue.

The Monetate team will demonstrate its cloud-based optimisation solutions that make it easy to personalise, merchandise and test every aspect of the digital customer journey.

At the conference, attendees can discover how retailers use Monetate solutions to create a web experience that reacts intelligently to a customer based on data such as purchase history, device, location, in-session browsing behaviour and more. Monetate will also show how brands can easily deploy A/B/n and multivariate testing, and quickly optimise their websites to provide the experience that works best for different customer segments.

“Monetate powers retailers to take a customer-centric approach to ecommerce, leveraging what has been learned about customers through data and using that information to present the optimal online experience”, said Blair Lyon , vice president of marketing, Monetate. “By drawing insights from historical and real-time data, marketers can anticipate and react to consumer preferences and situations and deliver a fantastic online experience for the customer.”

The InternetRetailing Expo will be held in Birmingham, UK, 21-22 March 2013. To request a meeting with Monetate at InternetRetailing, contact [email protected].

About Monetate

Monetate empowers marketers to leverage Big Data to create more personalised and engaging online customer experiences. By providing a more relevant web experience, leading brands are able to anticipate and react to consumer preferences to generate stronger customer relationships and significantly increase profits.

Monetate drives significant revenue every year for some of the best-known brands in the world, including Best Buy, Frontier Airlines, Aeropostale, The Sports Authority and PETCO. The company’s solutions and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Leading marketers rely on Monetate’s cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimisation campaigns compared to industry averages. The Monetate technology includes advanced products for testing, merchandising, targeting and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams.