Monetate to Demonstrate How to Use Big Data to Create Engaging Customer Experiences at National Retail Federation 2013 Expo
At the 2013 National Retail Federation (NRF) Expo, Monetate (NRF booth # 2711) will showcase how retailers can leverage big data to drive real-time, personalized experiences on digital retail sites that generate increased customer engagement and revenue.
The Monetate team will demonstrate how to create a dynamic web experience that is shaped by insights from Big Data, including customer purchase history, device, demographics, in-session browsing behavior and more.
Fresh on the heels of a holiday shopping season that saw a 15 percent increase1 in online sales when compared to 2011, retailers are looking for new ways to improve online customer experiences or risk a competitive disadvantage in their digital marketplaces.
“This holiday season demonstrated that we are entering a new era of the customer,” said David Brussin, CEO and founder of Monetate. “The new online shopper is sophisticated, engaging with brands on-the-fly, across channels and devices. Being able to adapt the web experience to anticipate the customer’s preferences is critical to ecommerce success in the year ahead. At NRF, Monetate will share with retailers strategies to engage and react to the preferences of the consumer, based on Big Data insights.”
Monetate powers marketers to leverage Big Data to create more personalized and engaging online customer experiences. By providing a more relevant web experience, leading brands are able to anticipate and react to consumer preferences to generate stronger customer relationships and significantly increase profits.
Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Frontier Airlines, Aeropostale, The Sports Authority, and PETCO. The company’s comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.
Leading marketers rely on Monetate’s cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate technology includes advanced products for testing, merchandising, targeting and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams