Monetate to Preview LivePredict: Automated Segment Discovery Combined with In-the-Moment Personalization (Internet Retailer Conference and Exhibition Booth #712)
Monetate will preview LivePredict, its upcoming automated segment discovery product, at the 2013 Internet Retailer Conference and Exhibition on June 4-6, 2013 in Chicago. LivePredict will be the first product on the market that automatically identifies valuable customer segments and gives marketers the ability to instantly take action by creating and displaying online content targeted specifically to, and for, those segments.
In a recent survey conducted by Econsultancy, 94 percent of all marketers reported personalization is “critical to current and future success” of their businesses, but fewer than 20 percent are using segment discovery tools to uncover what messages and content should be presented to which audiences. Monetate developed LivePredict to address this gap in the market.
“There are countless solutions on the market that promise customer segmentation,” said Bruce Ernst, vice-president of product management of Monetate. “But existing solutions fall short in connecting automated segment discovery with the ability to react in-the-moment with appropriate content for those segments. LivePredict solves this problem by auto-surfacing segments, providing the information on the attributes they share, and allowing the marketer to immediately drive results by launching personalized experiences for those customers.
At IRCE, Monetate will also showcase its complete customer experience engine, which leverages big data to create personalized online customer experiences in real time.
LivePredict automatically identifies over-performing and underperforming customers segments and the attributes and behaviors that define them. It eliminates the guesswork for marketers when deciding who to target with which campaigns, along with the time-intensive task of performing manual, post-hoc segmentation on every campaign. Without having to enter any query or even know what questions to ask, Monetate LivePredict autosurfaces and ranks customer segments by the potential business opportunity they contain. Monetate LivePredict estimates potential business opportunity according to the size of the segment and the performance of the segment compared to the site average.
Monetate will exhibit at the Internet Retailer Conference and Exhibition (booth #712) in Chicago on June 4-6, 2013. To request a meeting with Monetate at IRCE, click here or email [email protected]
Monetate empowers marketers to leverage Big Data to create more personalized and engaging online customer experiences. By providing a more relevant web experience, leading brands are able to anticipate and react to consumer preferences to generate stronger customer relationships and significantly increase profits.
Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Frontier Airlines, Aeropostale, The Sports Authority, and PETCO. The company’s comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.
Leading marketers rely on Monetate’s cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate technology includes advanced products for testing, merchandising, targeting and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams.