Monetate to Sponsor IBM Coremetrics Marketing Showcase

Monetate, the leading independent provider of testing, targeting, and personalization for websites, is proud to announce its sponsorship of IBM Coremetrics Marketing Showcase 2011, which is being held in Austin, Texas, March 15-17. The conference will focus on how online marketing experts in industries as diverse as retail, financial services, travel and hospitality, and media and publishing are using real-time insight into customer interactions to drive new revenue streams. More than 400 IBM Coremetrics clients and business partners are expected to attend the conference.

“Online channels and digital media continue to be one of the fastest growing segments in many industries,” said John Squire, chief strategy officer, IBM Coremetrics. “Coremetrics Marketing Showcase will convene the best-and-brightest minds in online marketing to provide hands-on examples of how to use advanced analytics to deliver deeper business insights, enhance every customer experience with targeted interactions and improve customer loyalty. We are proud to be working with a world-class company like Monetate on this event.”

At Marketing Showcase, Monetate will demonstrate the numerous ways in which IBM Coremetrics clients can leverage Monetate’s software and service offering in their marketing optimization efforts.

“We feel Monetate’s testing and targeting platform is the perfect complement to IBM Coremetrics products and are delighted to be a Platinum sponsor of this exciting event,” said David Brussin, founder and CEO of Monetate. “I look forward to meeting with IBM Coremetrics users and participating in the event as both a panelist and roundtable moderator.”

Brussin will be on the panel titled “Act on Your Analytics” moderated by Sam Decker, former CMO of Bazaarvoice and marketing pioneer at Joining Brussin will be John Lazarchic, VP of eCommerce with PETCO, and Matt Kritzer, Director of eCommerce with L’Occitane.

Brussin will also moderate a Birds of a Feather Roundtable titled “Creating a Culture of Testing: How Coremetrics users get from analyzing metrics to managing site changes.”

Marketing Showcase sponsors are limited to top companies serving the IBM Coremetrics client base, including email service providers, behavioral targeting companies, commerce platform vendors, and other related industries. Customers will have extensive time to meet with these companies in a one-stop venue to understand how their offerings complement and integrate with IBM Coremetrics solutions.

The IBM Coremetrics Marketing Showcase takes place Wednesday and Thursday, March 16 -17, at the Renaissance Austin Hotel, and is preceded by Coremetrics Classroom on Tuesday, March 15. Registration is now open.