Monetate Welcomes Dell Veteran and Bazaarvoice CMO Sam Decker to Board of Directors

Monetate, the leading independent provider of testing, targeting, and personalization for websites, today announced it has appointed Sam Decker, Chief Marketing Officer of Bazaarvoice and former Dell marketing executive, to the company’s Board of Directors. Sam brings more than 17 years of industry leadership in digital marketing, social commerce, and start-up growth experience to Monetate, including an unparalleled ability to precisely identify the evolving needs of marketers and innovate measurable, high-impact solutions to emerging challenges.

“We are delighted to gain the expertise and guidance of a visionary eCommerce expert of Sam’s stature,” said David Brussin, Founder and CEO of Monetate (

Added Brussin, “Sam brings enormous experience in building companies that have become market leaders, most recently playing a key role in Bazaarvoice’s spectacular growth to over 950 clients worldwide. He also stands apart for having a unique vision and platform, as a blogger, an author and the architect of categories like social commerce that have come to dominate the online landscape. His expertise will be invaluable to Monetate as we expand to serve our rapidly growing customer base.”

Sam Decker is a recognized expert in eCommerce, word of mouth marketing, and direct marketing. As founding Chief Marketing Officer at Bazaarvoice, Sam helped build the core platform of Bazaarvoice products and led the company’s marketing efforts resulting in them becoming the category leader in Social Commerce.

Before joining Bazaarvoice, Sam spent seven years of leadership at Dell, Inc. in marketing, eBusiness, CRM, and customer-centricity. From 1999-2003, he led Dell’s consumer website, building into the largest consumer eCommerce site at $3.5B in annual sales, and established global best practices in merchandising, analytics, product management, and operations. Later he directed marketing for Dell’s $1B+ installed-based marketing division, responsible for eBusiness, marketing communications and brand management.

Sam is a frequent speaker at marketing and eCommerce events and author of an award-winning marketing blog ( and a bi-weekly ClickZ column on social commerce ( Sam has authored two books on word-of-mouth and guerrilla marketing. He serves on the board of the Word of Mouth Marketing Association (WOMMA) and the board of advisors for the Web Analytics Association.

“Monetate has had an extraordinary amount of success for a young company, with clients such as QVC and Urban Outfitters.” said Decker. “They are one of the most exciting companies in eCommerce and digital marketing right now, with a full service solution that creates indisputable results for their clients. I am very excited to join the team as they reinvent testing, targeting and personalization that revolves entirely around the customer and their needs.”