OpenView appoints Pulizzi to senior advisor

OpenView Venture Partners, a Boston growth-equity venture capital firm, has named Joe Pulizzi as a senior advisor for the firm’s consulting group, OpenView Labs.

Pulizzi is the founder of Junta42 and Content Marketing Institute, as well as the author of “Get Content Get Customers.” OpenView said in a news release that he will assist the firm’s portfolio companies on content marketing best practices.

Founded in 2006, OpenView Venture Partners focuses its venture capital spending on software and Internet companies worldwide. The Boston firm manages about $240 million in total capital.

The firm announced in February that it had promoted two principals – Adam Marcus and Brian Zimmerman – to managing director roles.