OpenView Hosts a Sales Execution Forum for Portfolio CEOs and Sales Leaders

Boston, MA – Last week expansion stage venture capital firm OpenView Venture Partners hosted its portfolio companies for a 2-day forum on sales execution. The forum was organized by OpenView Labs to help the portfolio companies better their sales execution capabilities.

Specifically, the goals for the forum were to:

  1. Learn where your sales team is today through a sales “risk assessment”
  2. Understand the sales culture which you are capable of sustaining and how to recruit, hire and grow sales staff that will prosper within this environment
  3. Identify the areas of improvement applicable to your team in the key execution areas of sales process, qualifying prospects and excessive discounting
  4. Understand the metrics that will lead to the success of your organization and how to create your own “executive dashboard” to monitor the health of your sales organization

Rich Chiarello, president of Above the Line, led the 2-day event, which was a blend of presentations, hands on work, and idea sharing among participants. Above the Line specializes in Sandler Training and was founded with the belief that every day of our lives the performance of both people and organizations is either improving or declining but never standing constant. Chiarello has expertise in all areas of marketing, sales and sales processes, having trained and coached sales professionals, sales managers, marketing and professional services teams, and senior level management of both large and small companies across the world.

“The core value of the Sales Execution forum is to foster a community of idea sharing between our portfolio companies’ sales leaders while injecting best practices into business critical processes,” said OpenView Principal Brian Zimmerman.

The forum was designed to enable each sales leader to return back to his or her company with action items to improve the company’s sales engines.

“The program was extremely valuable to the uSamp team and I am hoping to put the learning into practice in our organization immediately,” said Suresh Subbiah, COO at uSamp, an online panel and technology company.

“I can speak for the Kareo team when I say that we found the content to be extremely valuable and timely,” added Dan Rodrigues, CEO at Kareo, practice management and medical billing software provider. “The event got us thinking about many of the key issues we face in building out our sales team and gave us some practical tools for success in 2011.”

To stay in touch with OpenView and learn about future events, sign up for our newsletter. To learn more about OpenView’s take on sales processes and sales execution, visit OpenView Labs.

About OpenView Venture Partners

OpenView Venture Partners is an expansion stage venture capital fund with a focus on high-growth software, Internet, and technology-enabled companies. Through its staff of seasoned operating executives, who collectively bring several decades of technology and management experience to the firm, OpenView is able to help portfolio companies with quickly ramping up Product, Go-To-Market, and Organizational and Operational functions to best practice levels. The firm was founded in 2006 and has a total capital under management of approximately $240 million. OpenView Venture Partners is based in Boston and invests on a worldwide basis.