OpenView Labs Shares What Great Companies Are Made of: The Power of Business Aspirations

Do you know the secret to building a great company? Are you building a successful culture? Can your employees explain your company’s mission and vision?

Recently the team at OpenView Labs answered these challenging questions and many more in its latest eBook, A Guide to Defining and Realizing Your Company Aspirations. The eBook features checklists and step by step guides to help senior management teams understand and define a set of aspirations for their companies very quickly.

Aspirations, simply put, are what companies aim to be over time. They are long term goals for any business. Aspirations typically include your mission, vision, values, and priorities. The ultimate goal of identifying, expressing, and living your company aspirations is for everyone in and around your organization to embrace and act in a manner consistent with those objectives.

“During the early years of a company’s life, the founders and senior leaders generally focus on product development and customer development. During this period of formation, the team is working out its basic product, initial value proposition, market focus, and go-to-market approaches. Once the product and customer development has reached a reasonable point of maturity, the team then begins to turn its attention toward company development. One of the best steps an organization can take at this point is to become aspirations-driven. This eBook walks you through the process,” said Brian Zimmerman, Managing Director of OpenView Labs.

Industry experts including Tony Hsieh of, Mark Cuban of the Dallas Mavericks, Erica Olsen of M3 Planning, and Susan Kerr of Advancing Inspiration have contributed ideas and insight to help you build aspirations for your company.

“For young companies, it’s critical to build a team with character, core values, and integrity. Find people who have different strengths and experiences than you, but whose styles are complementary. Defining your company mission and values from the start will help ensure that your team remains focused on the company’s core vision as your business grows,” said Scott Dorsey, CEO of ExactTarget.

Get your copy of The Power of Business Aspirations from OpenView Labs and start defining and expressing your aspirations today.

About OpenView Labs

OpenView Labs is the strategic and operational consulting arm of OpenView Venture Partners, a global Venture Capital fund that invests in expansion stage technology companies. The Labs was formed to assist the management of OpenView portfolio companies build great companies by gathering, creating, storing, and disseminating best practices across all functional areas. The dedicated full-time teams, Senior Advisors, and network at OpenView Labs spend the bulk of their time working on behalf of the OpenView Venture Partner’s Portfolio companies. This work includes incubating methodologies, testing approaches, performing research projects, developing and implementing forums and workshops, gathering the best network and ideas for building great companies, and coaching the management of the portfolio companies.