OpenView Shares Tips on Developing a Corporate Blogging Initative
Do you know what is stopping you from having a successful corporate blogging initiative? Have you set the right goals for your blogging program? Do you know who should be responsible for blogging?
Recently the team at OpenView Labs tackled these critical blogging questions and many more on OpenView Labs, its new content site for senior managers of fast-growing technology companies. The site features daily articles and videos sharing tips on launching and improving a corporate blogging program in addition to several other marketing initiatives.
Blogs have evolved. At first, they were a forum for individuals to express their thoughts. Then, CEOs and other executives started blogging in an attempt to establish themselves as thought leaders. Now, corporate blogs give every member of the team a voice and an opportunity to contribute.
“Blogging offers significant benefits to your company’s overall customer development efforts. You can increase the number of visitors to your site, better communicate who you are to the world, generate more qualified leads for your sales team, and improve sales productivity,” says Devon Warwick, analyst at OpenView Partners.
A corporate blog provides a forum for your company’s leaders and employees to discuss topics of interest to your target prospects and customers and the people who influence them. A corporate blog consists of many individual blogs, each written by different employees or departments within your company and can also have a summary company blog that incorporates all of the individual blogs.
Successful blogs provide solutions to your target prospects’ and customers’ issues. The purpose is not to simply push product or company content, but to provide valuable resources to help your target prospects and customers solve their problems.
About OpenView Labs
OpenView Labs is the strategic and operational consulting arm of OpenView Venture Partners, a global venture capital fund that invests in expansion stage technology companies. The Labs was formed to assist the management of OpenView portfolio companies build great companies by gathering, creating, storing, and disseminating best practices across all functional areas. The dedicated full-time teams, Senior Advisors, and network at OpenView Labs spend the bulk of their time working on behalf of the OpenView Venture Partner’s Portfolio companies. This work includes incubating methodologies, testing approaches, performing research projects, developing and implementing forums and workshops, gathering the best network and ideas for building great companies, and coaching the management of the portfolio companies.