SmashFly Technologies Secures $9 Million to Advance Vision for Total Recruitment Marketing

Smashfly

Boston, MA June 24, 2014 Last June, J.P. Morgan Chase published a study that suggested more than 75 percent of businesses today cite talent acquisition as one of their biggest challenges. While talent acquisition can be exacerbated by a number of issues, one particularly glaring obstacle is that many organizations continue to rely on legacy ERP and ATS systems to manage the post-applicant recruitment process. Meanwhile, the pre-applicant recruiting experience continues to be haphazardly managed by several disparate solutions — namely, CRM systems, job distribution software, mobile and social recruiting tools, and countless career sites.

Ultimately, the result of all of that is an overly complex, costly, and inefficient recruiting process, which prevents recruiting teams from capturing and centralizing data — two critical components of executing and improving talent acquisition. SmashFly Technologies, the leader in Recruitment Marketing Platform technology, believes its Platform is the answer to those challenges. And today, the Massachusetts-based SaaS company announced that it had secured the funding to help bring that solution to the masses.

Led by OpenView Venture Partners, SmashFly’s $9 million Series A round arrives at a time of considerable momentum for the company. Over the past four quarters, SmashFly has achieved exponential growth, made several key hires to bolster the company’s executive team, and established a handful of important strategic partnerships, most notably with industry leading recruitment process outsourcing (RPO) provider Randstad Sourceright. Year-over-year, the company’s sales have increased by 263 percent, the largest gain since the company was founded in 2007.

“At OpenView, we are seeing a fundamental shift in how companies recruit,” says OpenView Venture Partner George Roberts, who will take a seat on SmashFly’s board of directors. “Hampered by legacy ATS systems, companies are looking for progressive solutions that move beyond transactional processes by leveraging proactive, data-driven talent recruitment strategies. With their unique product vision, growing customer base, and experienced team, we believe SmashFly is a leader in the next wave of recruitment innovation for companies that are serious about building great teams.”

SmashFly’s Platform delivers key recruiting insight by weaving the key elements of disparate technologies (social, SEO, mobile, career sites, web sourcing, job distribution, CRM and referral programs) into a single, organically built Recruitment Marketing Platform. By integrating this easy-to-use Recruitment Marketing Platform with an existing Applicant Tracking System (ATS), SmashFly provides complete data and analytics to every stakeholder in the hiring process — from the recruiter managing the search to senior executives and the line of business. Collectively, the Platform helps organizations gain greater visibility into their recruiting process and more easily evaluate and improve on their talent acquisition results.

“When we founded SmashFly in 2007, our goal was to leverage marketing strategies to give companies the recruitment analytics they needed to better leverage their time and money, and improve their talent acquisition processes,” says SmashFly founder and CEO Michael Hennessy. “Today, we’ve built a complete Recruitment Marketing Platform that’s used by companies such as Randstad Sourceright, Eaton, CDW, McGraw-Hill Financial and Bright House Networks to execute and measure their Total Recruitment Marketing strategy.”

Hennessy says the Series A investment will accelerate SmashFly’s product roadmap and will be used to add even more talent to its development, sales, marketing, IT, and customer success teams.
“This capital will ensure that we’re able to achieve continued innovation, deliver a high level of customer service, and secure increased exposure in the market,” Hennessy says. “But it’s not just about money. The partnership with OpenView and its value-add OpenView Labs team will also give us the resources we need to continue to push the boundaries of what’s possible in Recruitment Marketing and deliver a measurable competitive advantage to our customers that no other company can.”

About OpenView Venture Partners

OpenView Venture Partners (openviewpartners.com) is an expansion-stage venture capital fund based in Boston that is focused on high-growth software, Internet, and technology enabled companies. Through its staff of seasoned operating executives, who collectively bring several decades of technology and management experience to the firm, OpenView is able to help portfolio companies quickly optimize their product, go-to-market, and organizational and operational functions. Founded in 2006, the firm invests globally and has approximately $440 million in total capital under management.

About SmashFly Technologies

SmashFly’s Total Recruitment Marketing Platform helps corporate recruiting organizations and Recruitment Process Outsourcing (RPO) companies centralize their recruiting operations while providing real-time analytics across all of their initiatives to improve overall recruitment results.
The Total Recruitment Marketing Platform connects what are often disparate technologies into a single all-in-one software solution that includes Global Job Distribution, Social Recruiting, CRM, Web Sourcing, Marketing Automation, Mobile, Career Sites, Landing Pages, Search Engine Optimization (SEO), Employee Referrals and Talent Network Building. All with the actionable Analytics necessary to tell what’s working and not working across the entire recruitment strategy.
To learn more, visit SmashFly at www.smashfly.com.

Media Contact:
Chris Brablc
Director of Marketing
Phone: 518-209-3005
Email: [email protected]

OpenView Venture Partners backs software firm SmashFly Technologies with $9M

OpenView Venture Partners, a Boston-based venture capital firm that invests in software-as-a-service companies, has backed Concord-based SmashFly Technologies with $9 million.
The Series A equity investment will allow SmashFly to bolster its research and development team and its sales and marketing efforts.

Ricky Pelletier, vice president at OpenView Venture Partners, who helped lead the investment, said the expertise of the executive team at SmashFly and the company’s unique recruitment software was attractive to the firm.

“The way that talent acquisition is done is changing pretty dramatically, and the way systems and technology is used to enable talent management is also changing,” he said in an interview.

Many companies continue to rely on recruiting systems to manage the hiring process after the job-seeker has already applied, while using separate systems for candidate recruitment and engagement. That proves to be complex, costly and inefficient, according to OpenView. Instead, SmashFly’s software offering helps companies find, engage, and recruit top-tier talent, according to OpenView.

SmashFly offers an all-in-one-place “total recruitment marketing” software with recruitment analytics to companies with more than 1,000 employees. That helps companies save time and money and improve their talent acquisition process, according to OpenView.

About 40 percent of the $9 million investment is going into research and development efforts, while the remaining 60 percent will be used for sales and marketing initiatives and customer acquisition, said SmashFly founder and CEO Michael Hennessy.

“Since we haven’t taken any money to date, it’s been all about growing organically and by word of mouth, and part of this (investment) means we need to get out there, get the word out to dominate the market the way we want to,” he said in an interview.

The company currently has about 20 employees with nine in Concord and the rest working remotely. Plans for this year include expanding headcount to 45, including new hires at the Concord headquarters, Hennessy said.

The company’s paying customers include McGraw-Hill, The Cheesecake Factory and Bright House Networks, Hennessy said.

Hennessy said the company is profitable and has grown year-over-year sales significantly, though he wouldn’t disclose revenue specifics.

The company’s competitors include San Francisco-based Findly— but Hennessy said there is a key distinction between SmashFly and its competitors.

“We’re the only company that’s built a recruitment marketing platform for the ground up,” he said. “Ours also offers far better analytics.”

OpenView’s portfolio, which is comprised of expansion-stage, software-as-a-service companies, includes Chelmsford-based cloud backup and disaster recovery firm Intronis, Dedham-based data archiving services firm Sonian and the newly-announced FieldLens, a mobile tech firm for construction workers based in New York.

Central Desktop Launches “C-Index” Collaboration Intelligence Engine

PASADENA, Calif.–(BUSINESS WIRE)–Central Desktop, the leading cloud-based collaboration platform company, recently launched the Collaboration Index (C-Indexß), an automated scoring system calculated by the Central Desktop platform that ranks users in relation to other system collaborators across four dimensions: audience, listening, social and facilitation. The resulting intelligence provides managers with a roadmap to discovering users with clout and leveraging their unique strengths to help forward business initiatives.

The four dimensions of collaboration measured by the C-Index include:

Audience – When someone speaks, how many people listen? Users with a high audience score have a healthy following and are seen as a good source of information, making them ideal for getting the word out about various initiatives, lending support and credibility to projects, rallying the troops and reinforcing team culture.

Listening – These users show interest outside their focus areas and have an excellent holistic view of what’s going on in the organization. They can often uncover subject-matter experts and locate content.

Social – Top social users are a bridge between collaborative groups, pulling people into conversations and creating a lot of involvement. These users can be extremely helpful in trying to get people more involved in projects or initiatives.

Facilitation – Top facilitators make progress easier. Users with high facilitator scores often spur a lot of collaboration after they start participating and help move projects along.

The C-Index comes from Central Desktop’s Innovation Group. Inspired by personality and behavior assessment tools often used in business and Central Desktop’s 9 types of collaborators infographic and quiz, the C-Index quantitatively assesses system interaction and applies it to collaboration behaviors and work styles. According to Arnulf Hsu, chief technology officer, “Many companies struggle with making meaningful information out of an overload of data. Data without analysis serves no purpose. Collaboration is much more than just activity. We synthesize the data to tell a story. We can tell you how many people listen when certain people speak, who has the most holistic view of what’s going on in your company, who can act as a bridge between groups and who makes progress easier. Those insights help companies make better business decisions, from assembling the right project teams to ensure the success of a marketing campaign to getting the right people involved in pushing through an initiative.”

This intelligence engine is the first project of many revolving around usage data and content analytics. The C-Index is currently available to users of SocialBridge for Enterprise, Agencies and Marketers in the CD Labs settings.

About Central Desktop

Central Desktop helps people work together in ways they never imagined possible. Our SocialBridge online collaboration platform connects people and information in the cloud, making it possible to share files, combine knowledge, inspire ideas, manage projects and more. Central Desktop serves more than half a million users worldwide. Key Central Desktop customers include CBS, MLB.com, Harvard University, the Humane Society of the United States, Javelin Marketing Group, Upshot, Engauge, WD-40 and Workday. Founded in 2005, Central Desktop is a privately-held company with headquarters in Pasadena, California. For more information, visit http://www.centraldesktop.com.

Contacts
Central Desktop
Linda Souza, 626-376-4554
[email protected]

Intronis’ Jasmine Lombardi Named to CRN’s Annual List of the Top Women of the Channel

Chelmsford, MA (PRWEB) June 23, 2014

Intronis, Inc., a provider of world-class backup and data protection solutions for the IT channel, today announced that Jasmine Lombardi, Vice President, Partner Success has been named to the 2014 CRN Women of the Channel, and recognized as an “Up-and-Comer” on the list. Annually, CRN highlights the accomplishments of female executives within vendor, distribution, and solution provider organizations, and the impact they are having on the advancement of the IT channel industry as a whole.

As Vice President of Partner Success at Intronis, Lombardi manages all partner-facing functions for the company, leading Intronis’ new “Partner Success” team. Among her day-to-day responsibilities are guiding Intronis’ efforts around partner support and working to provide new tools and services designed to increase channel partners’ success. Lombardi and the Intronis Partner Success team are also tasked with the partner experience and retention; increasing the voice-of-the-channel within the company; enhancing the onboarding process; and improving the overall communications with Intronis’ channel partners. Under her leadership, the team has consistently surpassed customer satisfaction goals.
“We are very proud of Jasmine’s accomplishments, and delighted that she has been recognized by CRN for her leadership within the IT channel,” says Intronis CEO Rick Faulk. “She is a role model to her team, our channel partners, and young women around the globe. We appreciate that Jasmine is always working to empower others to become more successful.”

Under Lombardi’s leadership, the Intronis Partner Success team earlier this month unveiled a new portfolio of business-building resources to further enable Intronis channel partners to seize the market opportunity and proactively protect small businesses from data loss. These resources include a new Intronis Partner Guide, which provides channel partners easy access to business basics such as onboarding instructions, marketing collateral, sales best practices, and technical information. The Intronis Partner Guide also links to a full library of downloadable documents housed in the new Intronis Essentials.

In recognition of the accomplishments of this year’s list of the top women of the channel, Robert Faletra, CEO of The Channel Company said, “These female executives have risen in the ranks of their organizations and are leaving their indelible mark on the technology channel. We celebrate their many contributions and the varied ways in which they help solution providers grow and thrive every day. We congratulate the Women of the Channel, and look forward to their continued success.”

The Women of the Channel was featured in the June issue of CRN magazine and online at http://www.crn.com.

About Intronis

Intronis offers world-class data protection solutions to the IT channel. The Intronis ECHOplatform securely protects physical and virtual data with native support for Exchange, SQL, VMware, Hyper-V, and physical system images, all through a re-brandable central management console that integrates with major RMM and PSA tools. Offered with a simple fixed storage price for “Unlimited Cloud, Unlimited Local storage,” IT service providers are able to rapidly grow revenue and scale profit. In 2014, the company was recognized as a “Best Channel Vendor” by Business Solutions Magazine and one of the “Top 100 Cloud Computing Vendors” and “Top 20 Coolest Cloud Storage Vendors” by CRN magazine. Learn more at http://www.intronis.com.

About The Channel Company

The Channel Company is the channel community’s trusted authority for growth and innovation, with established brands including CRN, XChange Events, IPED, and SharedVue. For more than three decades, we have leveraged our proven and leading-edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more at http://www.thechannelcompany.com.

Kareo Announces Free Support that Helps Small Medical Practices to Serve Veterans

IRVINE, Calif., June 19, 2014 /PRNewswire/ — Kareo Inc., the leading provider of cloud-based medical office software and services for small medical practices, announced today its support for expanding veterans’ timely access to quality healthcare. Kareo is helping medical practices participate in existing and future Veterans Affairs’ programs, including the recently announced VA Accelerating Access to Care Initiative. Kareo is supporting this VA Initiative by making it easier for physicians and other healthcare providers to enroll with the VA as community providers, thereby expanding veterans’ healthcare options beyond VA facilities and providers.

Kareo has created a new guide and helpful checklist for medical practices that outline the steps required to register with the VA as community providers Upon successful registration in the VA program, community providers are eligible to serve veterans from VA facilities that are not able to provide either timely care or specialty care. Kareo also is providing private practices that use Kareo practice management software or billing solutions, free, assisted enrollment in the VA’s electronic claims processing system, ensuring the most expedient and cost effective payment processing for both providers and the VA.

“We are honored to support our nation’s veterans by helping small medical practices to enroll with the VA as community providers”, said Dan Rodrigues, CEO and founder at Kareo. “We strongly believe that small medical practices are an valuable resource to expand the available options for veterans seeking timely or specialty care.”

There are almost 400,000 office-based physicians in the US today who deliver care in small practice settings. These physicians and their staff present an incredible, yet grossly underutilized, healthcare resource for US veterans who deserve access to timely, high-quality healthcare. Kareo’s goal is to raise provider awareness of existing VA programs to expand a veteran’s access to care, while advocating for more utilization by the VA of its programs that broaden care options.

Private practices interested in receiving help with enrollment in the VA’s electronic processing system can call (888) 775-2736 or email for immediate help from a Kareo enrollment specialist.

About Kareo Kareo is the only cloud-based medical office software and services platform purpose-built for small practices. At Kareo, we believe that, with the right tools and support, small practices can do big things. We offer an integrated solution of products and services designed to help physicians get paid faster, run their business smarter, and provide better care. Our practice management software , billing services , and free, award-winning fully certified EHR help more than 22,000 medical providers more efficiently manage the business and clinical sides of their practice. Kareo has received extensive industry recognition, including the Deloitte Technology Fast 500, Inc. 500/5000, Forbes Top 100 Most Promising Companies, and Black Book #1 Integrated EHR, Practice Management and Billing Vendor. Headquartered in Irvine, California, the Kareo mission is to help providers spend their time focused on patients, not paperwork. For more information, visit www.kareo.com .

Media Contact:
Joy DiNaro
Amendola Communications
P 847-809-0406
[email protected]

Logo – http://photos.prnewswire.com/prnh/20140515/87863

SOURCE Kareo Inc.

Copyright (C) 2014 PR Newswire. All rights reserved

VersionOne Named to SD Times 100 List in ALM and Development Tools Category

ATLANTAJune 18, 2014 /PRNewswire/ — VersionOne, recognized by agile practitioners as the leader in agile application lifecycle management (ALM) software solutions, has been named to the SD Times 100 list of leaders and innovators in the ALM and Development Tools category. This is the sixth time overall that VersionOne has been recognized for leadership and product innovation to help customers successfully adopt and scale agile.

“We are proud to be recognized year after year for our leadership in the agile ALM software market,” said VersionOne President and CEO Robert Holler. “Our platform supports the market’s strategic transition to agile by enabling stakeholders at every level to easily collaborate, plan and align with one another to deliver high-quality software. Thank you, SD Times, our customers, our partners and our employees for your continued support.”

The SD Times 100 identifies the industry’s top leaders, innovators and influencers, and breaks them out into 10 separate industry segments. Winners are carefully selected on the company’s offerings and reputation based on how much buzz, attention and conversation they have heard around the company, its product offerings and technologies.

View the full SD Times 100 list or learn more about VersionOne agile ALM software.

About the SD Times 100
Published annually since 2003, the SD Times 100 recognizes companies, non-commercial organizations, open-source projects and other initiatives for their innovation and leadership. Winners are considered by SD Times editors to have most broadly “set the agenda” for software development managers in multiple industry areas during the past calendar year. For more about the SD Times 100, including past lists and judging criteria, visit http://www.sdtimes.com/content/about-sdtimes100.aspx.

About VersionOne
VersionOne is a recognized leader and visionary in agile ALM software solutions. Our mission is to help companies envision and deliver great software. Our promise is to promote and serve the best interests of the agile software development community with genuine respect and humility. Every single day we work hard to make a difference both in our community and with our customers.

Today more than 50,000 teams, including over 35 of the Fortune 100, use our products to help them scale their agile initiatives faster, easier, and smarter. Whether a small team just starting out with agile or a global enterprise, VersionOne customers get the best software tools in the industry backed by the pioneers of agile project and lifecycle management. Follow us on Google+,TwitterFacebook and our blogs.

Agile Made Easier @ VersionOne.com

VersionOne is a registered trademark of VersionOne Inc.

Steven ZoBell Joins AtTask as Chief Technology Officer

SILICON SLOPES, UtahJune 18, 2014 /PRNewswire/ — AtTask, the only provider of cloud-based Enterprise Work Management solutions, today announced that Steven ZoBell has joined the company as its new Chief Technology Officer and member of the executive leadership team.

AtTask Steve ZoBellAs AtTask’s Chief Technology Officer, ZoBell will leverage his more than 20 years of experience to lead the AtTask engineering and IT operations organizations as they develop the company’s purpose-built solutions for IT and marketing teams. He will also work closely with the AtTask product and operations teams to ensure that the technology platform is evolving to meet customer and market needs.

ZoBell comes to AtTask from ADP AdvancedMD where he was Chief Product and Technology Officer where his contributions included the launch of the AdvancedMD iPad and iPhone mobile solutions, the development of the AdvancedInsight business intelligence tools as well as working closely with the Implementation Services teams to dramatically increase first year satisfaction of customers. ZoBell also previously served as the Chief Technology Officer for inContact.

“We are excited Steve has joined the AtTask team. He brings with him an extensive background in operations and technology,” said Eric Morgan, CEO of AtTask. “With Steve’s leadership, he will be a driving force in the ongoing success of our engineering and operations teams and will continue to improve and optimize the product development process to ensure the AtTask platform evolves to meet the needs of our customers.”

ZoBell will continue to build on the industry-recognized AtTask platform that launched the  Enterprise Work Management offering in January 2013. As the AtTask EWM solution has improved productivity and enhanced work visibility and accountability for AtTask customers, it has proven its appeal to enterprise teams, and has received third party accolades. The AtTask EWM solution was recently recognized as a Leader in the Gartner Inc., 2014 Magic Quadrant for Cloud-Based IT Project and Portfolio Management Services, and a Champion in the Info-Tech Mid-Market Project and Portfolio Management (PPM) Vendor Landscape report.

Additional Information:

  • Follow @AtTask on Twitter
  • Become an AtTask fan on Facebook
  • Join us on LinkedIn

About AtTask

AtTask is a cloud-based Enterprise Work Management solution that helps marketing, IT, and other enterprise teams conquer the chaos of excessive email, redundant status meetings, and disconnected tools. Unlike other tools, AtTask Enterprise Work Cloud is a centralized, easy-to-adopt solution for managing and collaborating on all types of work through the entire work lifecycle, which improves team productivity and executive visibility. AtTask is trusted by thousands of global enterprises, like Adobe, Cisco, HBO, House of Blues, REI, Trek, Schneider Electric, Tommy Hilfiger, Disney, and ATB Financial.

Contact: Shelbi Gomez
[email protected]
801-477-9813

Photo – http://photos.prnewswire.com/prnh/20140617/119131
Logo – http://photos.prnewswire.com/prnh/20120926/LA81251LOGO

SOURCE AtTask



RELATED LINKS
http://www.attask.com

Parasoft and Skytap Enable Service Virtualization and Test Lab Management in the Cloud

MONROVIA, CALIF. — Parasoft, the leading provider of Service Virtualization, API Testing, and Development Testing technologies, and Skytap, the leading provider of self-service application development environments in the cloud, today announced a joint offering that enables Service Virtualization and Test Lab Management in the cloud.

The solution, which features Parasoft Service Virtualization plus Skytap Cloud, provides enterprises on-demand access to complete, complex test environments by leveraging their existing virtualized environments as well as simulating non-virtualized infrastructure (including mainframes and external services) to more closely mirror their production environment. Together these technologies provide development and test teams with better test coverage, increased velocity, and greater throughput—resulting in higher quality software.

“‘Access’ remains one of the most daunting barriers to SDLC acceleration,” stated Wayne Ariola, Chief Strategy Officer for Parasoft Corporation. “Whether we’re talking about access to dev/test environments or access to dependent applications, the ability to pull all the required pieces together in order to test thoroughly is equivalent to herding feral cats. The Parasoft-Skytap partnership delivers ubiquitous, global access to complete dev/test environments, allowing organizations to deliver software faster, with reduced business risk.”

“Development and QA teams struggle to gain access to two types of environments: dev/test environments for the application under test and access to the systems the application under test is dependent upon,” said Brian White, Vice President of Products at Skytap. “With the integrated solution, Skytap Cloud and Parasoft Service Virtualization now offer a complete solution to cloud testing that eliminates the largest constraints that dev/test teams face today.”

About Parasoft

For 27 years, Parasoft has researched and developed software solutions that help organizations define and deliver defect-free software efficiently. By integrating development testing, API testing, and service virtualization, we reduce the time, effort, and cost of delivering secure, reliable, and compliant software. Parasoft’s enterprise and embedded development solutions are the industry’s most comprehensive—including static analysis, unit testing with requirements traceability, functional & load testing, dev/test environment management, and more. The majority of Fortune 500 companies rely on Parasoft in order to produce top-quality software consistently and efficiently.

About Skytap, Inc.

Skytap is the leading provider of cloud-based dev/test environments to the enterprise. Skytap Cloud removes the inefficiencies and constraints that companies have within their software development lifecycle. As a result, Skytap customers release better software faster. Skytap customers can run complex enterprise applications unchanged in Skytap Cloud, collaborate securely with global teams, and gain unparalleled business productivity. Additionally, IT organizations can maintain full visibility and control over cloud projects, align capacity with demand, and reduce costs. To try Skytap Cloud and learn more, visit www.skytap.com.