Exinda Awards Letter of Supply to Namtek for WAN Optimization Solutions

by OpenView

Namtek Corp., an Information Technology systems integrator and GSA Schedule Holder (GS-35F-0367V), today announced that it has a letter of supply to resell Exinda WAN Optimization solutions from Exinda.

The letter of supply allows Namtek to sell Exinda solutions via their own GSA Schedule contract.

“This Letter of Supply award is an acknowledgement of Namtek’s expertise with Exinda solutions and denotes our ability to solve complex data security problems in the areas of governance, risk management and compliance,” said Keith Turgeon, President and cofounder of Namtek. “By selling Exinda solutions via our GSA Schedule, we will be able to offer Federal agencies proven solutions that enable network managers to see, control, accelerate and optimize the traffic on their Wide Area Networks.”

“Exinda selected Namtek for a Letter of Supply because of its in-depth knowledge of both Exinda technology and the Federal IT marketplace. Equally valued is Namtek’s reputation for offering knowledgeable and reliable customer service to Federal agencies,” adds Mr. Turgeon. “We are excited to extend our relationship with Exinda, to bring Exinda’s solutions for optimizing WAN traffic to a wide range of government organizations.”

With the addition of Exinda, Namtek now promotes twelve partners on the GSA schedule, proudly empowering federal buyers with more prequalified IT product and service options.

About Exinda

Founded in 2002, Exinda is headquartered in Andover, MA, with corporate facilities in Toronto, Canada, and an expanding research and development facility in Melbourne, Australia. Exinda’s WAN Optimization solutions have enabled more than 2,000 organizations in over 80 countries to see, control, accelerate and optimize the traffic on their Wide Area Networks. By delivering solutions that enable network managers to address today’s challenges, Exinda helps to maximize network resources, control operational costs, and improve user experience.

About Namtek

Namtek is a Service-Disabled Veteran-Owned Small Business, founded in 2006 and headquartered in Bedford, NH. Namtek’s Governance, Risk Management & Compliance (GRC) practice solves complex security challenges for some of the most critical assets in the nation. Namtek has carefully prepared a selection of critical security controls and services resulting in our highly effective Assess, Remediate & Monitor (ARM)™ methodology. With this methodology Namtek assesses, architects and implements the technologies, policies and procedures that most effectively protect your sensitive data assets.

For more information, visit us on the web at http://www.namtek.com or contact Karyn Pritz at [email protected] or 603-488-6615.

Monetate’s Record Growth in Q1 Fueled by Drive for the Ultimate Online Experience

by OpenView

Monetate today announced that it added a record number of new clients in Q1 2012.

The company’s growth is fueled by the adoption of the Monetate Agility Suite, which empowers enterprise brands to quickly and easily act on big data and deliver a more relevant online customer experience.

After a record year of growth in 2011, Monetate’s first quarter continued the trend with its largest expansion of clients in a single quarter. New clients such as OfficeMax and Patagonia have customer-focused online initiatives that required them to find a solution to test, merchandise, and target customers while executing quickly and intelligently, all of which are accomplished with the Monetate Agility Suite.

“It’s become clear that there is a strong need among online brands to constantly innovate and deploy new ideas to meet the higher expectations of today’s online consumer,” said Monetate CEO David Brussin. “Monetate allows businesses to avoid the one size fits all website and deliver a more relevant online customer experience that results in increased customer interaction and revenue.”

The Monetate Agility Suite allows marketers to change anything, anywhere on the website at any time. It is made up of five products that that make it easier than ever for brands to test an unlimited number of marketing campaigns, connect with key segments of website traffic in real time, maintain messaging consistency between distinct marketing channels throughout the purchasing cycle, and merchandise and display products optimally.

“Website testing and personalization can increase business performance metrics,” said Bill Gassman, Industry Analyst at Gartner. “As this becomes common knowledge among online marketers, the demand for tools to accomplish these ‘must-do’ tasks is increasing.”

What also continues to attract companies such as Best Buy, Urban Outfitters, and QVC to Monetate is the desire to put website optimization in the hands of non-technical users, allowing online marketers to move beyond simple landing page tests to offer customers relevant website visits based on real-time behavioral intelligence and the needs of their specific business.

“We’ve found that being more relevant is more powerful than providing an artificial incentive to get a customer to engage with us,” said Alex Miller, QVC’s VP, eCommerce and eMarketing. “Monetate allows us to understand in the moment how customers are accessing our shopping platform and deliver a more relevant, personalized experience to the shopper in real time.”

On May 16-17, 2012, key executives and online strategists from brands that are leading the way in building a better online customer experience will gather in Philadelphia for the Monetate Agility Summit. This annual event is by invitation only. Interested parties should visit AgilitySummit.com for more details.

About Monetate

Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, QVC, Urban Outfitters, Aeropostale, The Sports Authority, and PETCO. The company’s comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Leading marketers rely on Monetate’s cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands.

Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.

ExactTarget Announces Timing of First Quarter Financial Results

by OpenView

ExactTarget (NYSE:ET), a global provider of email marketing and cross-channel interactive marketing solutions, announced that its financial results for the first quarter 2012 will be released after the market close on Thursday, May 10.

ExactTarget will host a conference call at 5 p.m. Eastern to discuss the results with the investment community.

To access the call from the U.S., dial 866.788.0546 or 857.350.1684 internationally. A live webcast of the call will also be available at www.ExactTarget.com/Investor.

An audio replay of the call will be available until May 17, 2012 at 888.286.8010 or 617.801.6888 internationally. To access the replay, reference Conference ID 13235212.

About ExactTarget

ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment.

Headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com.

Contacts

Media Contact:

Finn Partners
Kari Brownsberger, 312.329.3980
[email protected]
or

Investor Contact:

ExactTarget
Mitch Frazier, 317.275.5034
[email protected]

ExactTarget Hosts Live Webcast to Help Marketers Better Harness the Power of Email and Facebook

by OpenView

Acclaimed author and social media strategist Jay Baer will join global interactive marketing provider ExactTarget (NYSE:ET) for a live webcast at 2 pm on April 24 to give marketers exclusive advice on how to build better marketing across email and Facebook.

Featuring case studies and the latest research from Baer and ExactTarget, the exclusive webcast will explore the similarities between marketing on email and Facebook and offer practical advice on how to integrate the two channels to drive consumer engagement and deliver marketing results.

“Facebook has become one of the most powerful online communities for engagement, sharing and interaction,” said Tim Kopp, ExactTarget’s chief marketing officer.

“Our exclusive webcast with Jay Baer will help marketers understand what’s driving Facebook’s meteoric growth, what it means for brands and how to apply online marketing fundamentals of relevancy, personalization and permission to extend the power of Facebook into email.”

Key topics to be explored in the live webcast include:

  • Similarities between consumer expectations on Facebook and email
  • Examples and quick tips for integrating Facebook and email
  • How to integrate messaging and content across Facebook and email
  • Best practices in measuring performance across email and Facebook

Marketers can register for the webcast here. All registered attendees will receive a complimentary copy of Baer’s latest eBook, Facebook Marketing: Email’s Next Frontier.

More than 70 percent of online Americans use Facebook at least weekly, and 20 percent of those have made a purchase after receiving a marketing message on Facebook, according to ExactTarget’s recently released 2012 Channel Preference Survey. The survey of nearly 1,500 consumers found nearly a third (32 percent) of teens (ages 15-17) have made a purchase after receiving a marketing message on Facebook.

The announcement of the April 24 webcast follows the introduction of ExactTarget’s SocialPages application. Built as an application on the ExactTarget Interactive Marketing Hub, SocialPages provides a drag and drop interface that allows marketers to create and manage branded Facebook tabs and monitor real-time performance and cross-channel engagement across email, mobile, social media and the Web. SocialPages is generally available for ExactTarget’s clients in North America, Europe, South America and Australia. The application is also available through the company’s network of more than 500 marketing service providers worldwide.

About ExactTarget

ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment.

Headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com.

Contacts

Finn Partners
Kari Brownsberger, 312.329.3980
[email protected]
or
ExactTarget
Mitch Frazier, 317.275.5034
[email protected]

60% of Financial Service Organizations Have Implemented a Full Scale Business Continuity Plan

by OpenView

According to the Acronis Global Disaster Recovery Index 2012, the financial services sector has pushed disaster recovery to the top of its IT agenda as a result of the wide spread natural disasters of 2011.

However, compliance, security and virtual server protection remain big concerns for the industry.

The Acronis survey of almost 6,000 small and medium-sized businesses (SMB) in 18 countries, including Australia, showed that 60% of financial services globally implemented a full-scale business continuity plan in 2011. As a result, the financial services sector is the most confident industry in its backup and disaster recovery processes. On average, the sector spends 12% of its overall IT budget on disaster recovery.

Despite this move towards more stringent processes, virtual backup practices are lacking with a fifth (19%) of financial organisations stating they don’t back up their virtual servers as often as their physical ones. And over half (55%) back up their virtual servers infrequently (on a weekly, monthly or irregular basis). This is surprising when most stated that the monetary value of data on their virtual servers is equal to that held on their physical ones.

IT mangers within financial service organisations are also highly concerned about the security risks of backing up data to the cloud, with 47% citing security as the key barrier to entry. Lack of confidence in cloud providers and well as non compliance with data protection laws are also concerns. As a consequence, 45% of companies are relying on taking a tape or disk offsite at the end of each day as their offsite disaster recovery strategy.

The finance industry is, however, the most likely to consolidate the number of tools it is using for disaster recovery, with 44% of IT managers stating that they only use one solution. Such consolidation can save costs, reduce risk and increase efficiency. In fact, 77% of those surveyed stated that the availability of one disaster recovery solution for physical, virtual and cloud environments would be the best way to improve their disaster recovery.

Karl Sice, General Manager – Pacific at Acronis, said, “IT managers within financial services state that the biggest threat to their disaster recovery strategy is complacency.”

 

Notes to the editor:

The survey was conducted by the Ponemon Institute across 18 countries in September and October 2011. Over 6,000 IT practitioners were surveyed in small- to mid-market organisations with no more than 1,000 seats (1-500 seats in Australia). Details of how the index was calculated and where each country appears can be found here:

Tweet this: Financial services’ virtual backup practices lack

About Acronis

Acronis is a leading provider of easy-to-use disaster recovery and data protection solutions for physical, virtual and cloud environments. Its patented disk imaging technology enables corporations, SMBs and consumers to protect their digital assets. With Acronis’ disaster recovery, deployment and migration software, users protect their digital information, maintain business continuity and reduce downtime.

Acronis software is sold in more than 90 countries and available in up to 14 languages. For additional information, please visit www.acronis.com.au. Follow Acronis on Twitter: http://twitter.com/acronis.

For further information please contact:

Shuna Boyd                                          BoydPR                                    02 9418 8100

Financial Services Industry at High Risk for Data Loss, Acronis Survey Shows

by OpenView

According to the 2012 Acronis Disaster Recovery Index, small and medium sized businesses (SMBs) in the U.S. financial services sector are stumbling when it comes to backup and disaster recovery preparedness.

With 65 percent expressing a lack of confidence in their IT personnel to execute data recovery operations in the event of a disaster, and only a third believing they could recover quickly in the event of system downtime, it is clear that a serious gap in backup and disaster recovery planning exists within the financial services sector. This gap is so serious, in fact, that 45 percent of U.S. financial services SMBs surveyed said downtime can cost them at least a quarter of a million dollars a year.

Respondents cited several key challenges to implementing a proper backup and disaster recovery approach. Only 36 percent believe they have ample resources, and only 32 percent believe they have adequate technologies to execute effective backup and disaster recovery. Additionally, a mere 38 percent felt they had sufficient support from their executives.

Keeping up with IT developments was also a major issue, with 68 percent of financial services organizations seeing the increasing complexity of infrastructure across physical, virtual and cloud platforms as their greatest challenge to backing up.

Businesses are looking for technologies that can better address this complexity, with 76 percent citing the availability of a comprehensive solution across physical, virtual and cloud environments as a pertinent way to improve their disaster recovery strategy.

“Data backup and recovery is absolutely essential for the financial services industry,” commented Seth Goodling, Virtualization Practice Manager at Acronis. “These businesses are dealing with enormous amounts of sensitive information every day, and any data loss or server downtime can be fatal to their business. The Acronis Disaster Recovery Index shows that financial services organizations are in need of better strategies and training, and more advanced and comprehensive technologies to improve their backup and disaster recovery capabilities, which are currently seriously inadequate.”

The 2012 Acronis Disaster Recovery Index revealed a general trend of inadequate backup and disaster recovery among U.S. SMBs in all sectors surveyed, with just slightly more than half expressing overall confidence in their disaster recovery operations.

Surprisingly, financial services organizations were even more lacking in backup and disaster recovery capabilities than many of the other sectors surveyed. Only 39 percent of financial services respondents in the U.S. were satisfied with their overall backup and disaster recovery operations, compared with an average of 51 percent across all sectors surveyed.

Notes to the editor: 

The survey was conducted by the Ponemon Institute across 18 countries in September and October 2011. Over 6,000 IT practitioners were surveyed in small- to mid-market organisations with no more than 1,000 seats. Details of how the index was calculated and where each country appears can be found here:

About Acronis

Acronis is a leading provider of easy-to-use disaster recovery and data protection solutions for physical, virtual and cloud environments. Its patented disk imaging technology enables corporations, SMBs and consumers to protect their digital assets. With Acronis’ disaster recovery, deployment and migration software, users protect their digital information, maintain business continuity and reduce downtime.

Acronis software is sold in more than 90 countries and available in up to 14 languages. For additional information, please visit www.acronis.com. Follow Acronis on Twitter: http://twitter.com/acronis

Acronis® and the Acronis logo are registered trademarks or trademarks of Acronis Inc. in the United States and/or other countries.

Contact Information

Press Contacts
Lucy Millington
Acronis, Inc.
T: 781.782.9181
E: [email protected]

Meredith L. Eaton
March Communications
T: 617.960.9877
E: [email protected]

Acronis Named as a Finalist for the 2012 Red Herring Top 100 Europe Award

by OpenView

Acronis announced today that it has been selected as a Finalist for Red Herring’s Top 100 Europe award, a prestigious list honoring the year’s most promising private technology companies from the European business region.

Finalists for the 2012 edition of the Red Herring 100 Europe award are selected by the Red Herring editorial team based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. Hundreds of companies in the telecommunications, security, Web 2.0, software, hardware, biotech, mobile and other industries were nominated for the award.

This comprehensive assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the “buzz” and make the list a valuable instrument for discovering and advocating the greatest business opportunities in the industry.

“This year was very rewarding,” said Alex Vieux, publisher and CEO of Red Herring.”The global economic situation has abated and there are many great companies producing really innovative and amazing products. We had a very difficult time narrowing the pool and selecting the finalists. Acronis GmbH shows great promise, therefore deserves to be among the Finalists. Now we’re faced with the difficult task of selecting the Top 100 winners of Red Herring Europe. We know that the 2012 crop will grow into some amazing companies that are sure to make an impact.”

“Acronis is an established company with ten years of software innovation and growth in a highly competitive market,” commented Alex Pinchev, President and CEO at Acronis. “I am very proud that we continue to be recognized as a leader for the next generation of data protection technology amongst some of the most innovative companies in Europe.”

The Finalists are invited to present their winning strategies at the Red Herring Europe Forum in Amsterdam, April 23-25, 2012. Alex Pinchev is presenting for Acronis during the afternoon of April 25; the Top 100 winners will be announced at a special awards ceremony later that day.

About Acronis

Acronis is a leading provider of easy-to-use disaster recovery and data protection solutions for physical, virtual and cloud environments. Its patented disk imaging technology enables corporations, SMBs and consumers to protect their digital assets. With Acronis’ disaster recovery, deployment and migration software, users protect their digital information, maintain business continuity and reduce downtime.

Acronis software is sold in more than 90 countries and available in up to 14 languages. For additional information, please visit www.acronis.com. Follow Acronis on Twitter: http://twitter.com/acronis.

Acronis®, and the Acronis logo are registered trademarks or trademarks of Acronis Inc. in the United States and/or other countries. All other trademarks used belong to their respective owners.

Contact Information

Press Contacts

Lucy Millington
Acronis, Inc.
T: 781.782.9181
E: [email protected]

Meredith L. Eaton
March Communications
T: 617.960.9877
E: [email protected]

Skytap to Speak and Exhibit at Upcoming Technology Conferences

by OpenView

Skytap, the leading provider of cloud automation solutions, today announced it will be showcasing its award-winning Skytap Cloud service at several upcoming industry events, including STAREAST, Interop and HP Discover.

Skytap experts will be on hand at each event to provide a product demonstration and an overview of how Skytap Cloud is used by more than 150 customers for development and testing, software demos and evaluations, and virtual training. In addition, Nate Odell, director of marketing at Skytap, will be discussing software development methodologies at the Agile Development Practices West conference on Thursday, June 14, in Las Vegas.

STAREAST

When: April 15-20, 2012
Where: Rosen Centre Hotel, Orlando, Florida, Booth #29
Details: STAREAST is a premier software testing conference that brings the most up-to-date information, tools, and technology available in the industry. STAREAST provides innovative ideas that will help users and companies become a leader in testing, analysis and review. Conference attendees are encouraged to visit Skytap at booth #29 for a demonstration of how Skytap Cloud accelerates testing cycles and enables customers to ship better software through more rapid defect resolution and global collaboration for teams.

Interop

When: May 6-10, 2012
Where: Mandalay Bay Convention Center Las Vegas, Nevada, Booth #509
Details: Interop, the extensive business technology event, gives a comprehensive understanding to the latest innovations — including cloud computing, virtualization, security, mobility, and data center advances. The conference provides knowledge and insight to help IT and corporate decision makers achieve business success.

HP Discover

When: June 4-7, 2012
Where: The Venetian and The Palazzo Resort Casinos Las Vegas, Nevada
Details: HP Discover gives strategic insight to how technology can reposition an organization. The conference will give in-depth exploration into which technologies will revolutionize how business is conducted. IT leaders of all ranges will find solutions to the most pressing challenges, such as providing an IT infrastructure for secure collaboration, embracing a hybrid cloud model to gain agility, and optimize how one stores, manages and uses data.

Agile Development Practices West

What: Cloud-enabled Development: Putting the Agile into the Infrastructure
When: Thurs., June 14, 2012 at 10:15 a.m. – 11:15 a.m.
Where: Caesar’s Palace, Las Vegas, Nevada, Booth #13
Who: Nate Odell, director of marketing, Skytap
Details: At the event, Nate Odell, director of marketing at Skytap, will give a presentation on the latest in agile methods, technologies, tools and leadership principles as companies increasingly embrace cloud computing. Session attendees will come away with a wealth of ideas to enhance development and testing productivity and boost software quality.

About Skytap, Inc.

Skytap is the leading provider of self-service cloud automation solutions for dynamic workloads. Skytap Cloud gives businesses a fast, easy, and secure way to create complex computing environments in the cloud. Customers can run enterprise applications unchanged in the cloud, collaborate securely with global teams, and gain unparalleled business productivity.

Additionally, IT organizations maintain full visibility and control over cloud projects, align capacity with demand, and reduce costs. Enterprises can securely connect Skytap Cloud to their data centers and create hybrid clouds. Skytap is ideal for any dynamic workload including development and testing, software demos and evaluations, and virtual training. To try Skytap Cloud and learn more, visit www.skytap.com.

Contact Information

Lindsey Bradshaw
Barokas Public Relations
Email Contact
(206) 264-8220