People in the News: Loyalty Lab
Randy Johns, VP of operations at Inktel Direct Corp., has taken on the responsibilities of marketing chair of the Chicago chapter of the American Teleservices Association. His additional duties include developing the marketing strategy of all Chicago chapter events including direct mail, social media and event and membership promotion.
Adenyo, a mobile marketing software company, has appointed Chris Matys as its chief analytics officer and Mark Wright as its director of marketing. Prior to joining Adenyo, Matys had over 20 years experience with The Nielsen Company, including eight years as chief information officer for Asia Pacific. Wright comes to Adenyo from Research in Motion, where, since 2003, he has held a number of positions, most recently the director of global marketing operations.
Loyalty Lab, Inc., a loyalty program coordination firm, has tapped Keith Rose to serve as its president. Rose has held a variety of executive or managerial roles in his career, including executive VP of Carlson Marketing Group, VP at Charles Schwab, and brand manager at Procter & Gamble.