Reality Digital Releases Latest Version of Social Media API Targeted to Creative Agencies

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by || 10/14/2010

San Francisco, CA – Reality Digital, Inc., a leading provider of white-label social media technology for businesses, today announced a major update to the Reality Digital Opus™ API, a hosted (application program interface). The Opus API 3.0 release includes hundreds of improvements to core technology and introduces over 90 new methods for 25 digital media and social networking features in the product. Offered as software-as-a-service, digital agencies can use the comprehensive social media API to build custom social media communities, social media APImobile social networks, YouTube and Facebook apps, and add online video and social features to existing websites.

“Our Sprite Spark Music and Movie Director Facebook apps had a heavy media focus that required complex social technology to power them,” said Kaare Wesnaes, Director of Creative Development, AKQA. “Reality Digital’s social media API gave us all those tools out of the box leaving our team valuable time to focus on the execution of exceptional Flash UI work and the overall concept.”

Opus API 3.0 gives developers instant access to hosted social media features, like online video publishing and member profiles, and enables them to quickly build custom social apps and improve efficiency to market by decreasing development time and reducing budget and resources. Creative agencies, particularly those who have in-house development teams, have benefited greatly from the flexibility that Reality Digital’s social media API gives them to create unique social media campaigns.

Key features of the social media API include: Digital Media Management Engine

  • Manage and publish professional branded content alongside UGC (user generated content) uploads, including: HD (high-definition) video, audio, images, documents and Flash animation

Media Socialization

  • Share media with social networks, deep-tag comments, and ratings

Social Networking

  • Integrate user profiles, friends, groups, messaging, blogs, forums, events, polls and feeds

Content Moderation Tools

  • Monitor user generated content including video, blogs, comments and other media and quickly moderate using comprehensive tools to maintain user and brand safety

Admin and Analytics Dashboard

  • Perform an array of administrative activities with 24/7 access to real-time reports and metrics

Multiple Data Format Support

  • Supports both SOAP and REST technologies and includes data output options to JSON, JSONP and XML formats, enabling easy integration with JQuery front-end technology

“As brands and their creative agencies develop more complex social media initiatives, agencies are requesting more flexibility in implementing social technology themselves,” said Randy St. Jean, co-founder and chief technology officer, Reality Digital. “While many agencies work directly with our professional services team to build their social media campaigns, a growing number of agencies with in-house development teams prefer to build it themselves. The Opus API gives developers complete control over the process and the ability to layer cutting-edge creative over complex social media technology. This approach eliminates the cycles of building social features from scratch and improves efficiency to market.”

Opus API 3.0 is a fully-hosted service based on Reality Digital Opus™, the company’s core social media platform that has been on the market since 2005. A typical engagement includes a license to use the software, hosting and delivery of content, start-up training, documentation and technical support. The company can have an instance of Opus API up and running within one business day of receiving an approved contract.

Opus API 3.0 is available today. To learn more about Reality Digital’s social media API, click here.

About Reality Digital

Reality Digital, Inc. is a provider of enterprise-scale, white-label social media technology. The company’s comprehensive family of products and strategic services enable global brands and agencies to socialize digital content and deliver more relevant and engaging community experiences to their customers. Reality Digital provides the building blocks needed for companies to manage, publish, distribute and monetize rich media on the web. Since 2003, the company has leveraged its core expertise in digital video to help leading global brands in media, entertainment, sports, travel and retail to drive brand recognition and deeper community involvement through social media.