Reality Digital Secures $6.3 Million in Series B Funding
SAN FRANCISCO – Reality Digital™, a leading provider of brand-focused social media solutions for businesses, today announced the closing of $6.3 million in its Series B round of venture funding from OpenView Venture Partners. OpenView Venture Partners’ Managing Partner and Senior Managing Director Scott Maxwell and Venture Partner Mark Barry, will join Reality Digital’s Board of Directors.
Reality Digital provides an on-demand platform that enables businesses to add cutting edge video sharing, social media and networking features, as well as business tools to their digital media initiatives. The company’s flagship product, the Reality Digital Opus™ platform, applies a software-as-a-service (SaaS) delivery model that can be rapidly launched as either a brand new Web environment, or within an existing Web domain to allow users to upload, manage and share digital video, audio and images online. Reality Digital provides companies with the opportunity to establish a dialog and foster a more intimate relationship with their customers. The approach improves brand awareness, user loyalty, customer retention and site “stickiness,” as well as positively affecting advertising revenues. Reality Digital customers include some of the leading players in media, publishing, and online entertainment, including MTV Networks, ITV Local and Lonely Planet.
The new funds will be used to capitalize on the exponential growth of the Web video and social media market and further Reality Digital’s unique leadership position through continued expansion in the United States and Europe.
“We are pleased to have the support of a well-respected investment firm that purposely selects only a small number of expansion stage companies and provides enhanced value to dramatically accelerate their growth. It’s clear OpenView Venture Partners understands the enormous market potential of online video and social media and believes in our ability to lead in this market,” said Cynthia Francis, founder and CEO of Reality Digital. “Our customers realize that they can best optimize their brand’s identity through best-in-class hosted offerings that leverage social media tools to connect with end users. OpenView Venture Partners provides us with the resources needed to continue our growth in sales, marketing and product development, while meeting and exceeding our customers’ needs.”
“Reality Digital’s domain expertise in media platforms for video sharing and social media, coupled with their professional B-to-B services model makes them uniquely positioned to help drive wide-spread adoption of user-generated content across myriad industries, not just technology focused companies,” said Scott Maxwell, managing partner and senior managing director of OpenView Venture Partners. “We firmly believe in the vision of Reality Digital’s management team and their ability to maintain a leadership position in this market.”
“Social media has transformed the marketing landscape. For the first time, there’s a transparent environment where consumers can express strong feelings towards brands and interact with one another,” said Mark Barry, venture partner for OpenView Venture Partners. “Businesses can’t ignore this new dialogue – for businesses to succeed in today’s Web 2.0 world, they must create an interactive environment with consumers. Reality Digital has effectively identified a tremendous market need early in the game and is delivering a solution that quickly and easily puts businesses on the Web 2.0 map. We are confident in the company’s tenure and capabilities required to drive a successful video sharing and social media business model in the hottest growing market today.”
About Reality Digital, Inc.
Reality Digital (www.realitydigital.com) is a Software-as-a-Service (SaaS) platform that enables businesses to enhance their Web presence through the implementation of social media and video collaboration tools. Reality Digital customers include some of the leading players in media, publishing, and online entertainment, including MTV Networks, ITV Local and Lonely Planet. Comprised of an executive team with over 15 years of experience in creating innovative video technologies for Fortune 500 companies, Reality Digital continues to leverage its knowledge and expertise in the social media space by allowing businesses to build and maintain a constant dialogue with their customers. For more information, visit www.realitydigital.com.
Reality Digital Opus is a trademark of Reality Digital. All other trademarks mentioned in this document are the property of their respective owners.