REVOLVEclothing.com Boosts Conversion Rates and Average Order Value with Monetate's Visual Site Search and Product Recommendations
Today at the Monetate Agility Summit, REVOLVEclothing.com, a contemporary fashion site for men and women, shared its experiences using Monetate’s online merchandising products to deploy personalized product recommendations and visual site search on REVOLVEclothing.com.
“Monetate’s data-driven framework helped us better understand our customers and tailor the site in a wide range of creative ways to address individual customer’s preferences,” said Kobie Fuller , chief marketing officer at REVOLVEclothing. “Visual site search lets our customers explore relevant products visually in the search drop-down box, making the shopping experience more convenient and intuitive. Text-only search options can’t match the visual experience and are not as effective in driving sales.”
Increased Conversion Rates and Average Order Values
The video case study was presented to Summit attendees to illustrate the tremendous value REVOLVEclothing has realized through the addition of personalized product recommendations and visual site search. The video revealed how these website enhancements enabled REVOLVEclothing to improve the overall online experience for their customers, and increase conversion rates and average order value.
“We’ve seen a five percent conversion lift and increased average order value by almost seven percent,” said Fuller.
Visual site search and product recommendations are features of Merchandiser, part of Monetate’s digital marketing platform, which allows leading brands to deliver rich shopping experiences across the entire website and enables the website respond to individual shopper activity. Merchandiser also features dynamic badging, which can be deployed without making any website changes.
About the Monetate Agility Summit
The third annual Agility Summit (#agilitysummit) is taking place this week at The Westin in Philadelphia. Conference attendees include online marketing professionals from over 100 leading retail, hospitality, travel and financial services brands, who are responsible for developing digital customer experience strategies. The summit provides attendees the opportunity to hear from top marketers on how to unlock industry best practices for generating revenue lift, lowering customer acquisition costs and creating higher customer lifetime value through the use of optimized personal experiences.
About Monetate
Monetate empowers marketers to leverage big data to create more personalized and engaging online customer experiences. By providing more relevant web interactions, leading brands are able to anticipate and react to consumer preferences to generate stronger customer relationships and significantly increase profits.
Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Frontier Airlines, Aeropostale, The Sports Authority and PETCO. The company’s solutions and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.
Leading marketers rely on Monetate’s digital marketing platform to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. Monetate solutions include advanced products for testing, merchandising, targeting and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information, visit http://monetate.com/ or follow us on Twitter@Monetate.