Your Guide to a PLG Series A
It’s time to stop judging product-led companies by the same old SaaS metrics — or we’ll overlook the next Canva…
Venture Capital for Expansion Stage Software Companies
It’s time to stop judging product-led companies by the same old SaaS metrics — or we’ll overlook the next Canva…
It feels like every other day there’s a new headline about another tech company’s round of layoffs or hiring freeze.…
OpenView first coined the term product-led growth (PLG) in 2016. In those six years, PLG has transformed into one of…
2021 has proven to be the year of usage-based pricing. 45% of expansion stage SaaS companies now say they have…
Effective customer segmentation is critical for any company attempting to scale. This guide will walk you through the process of clearly identifying and targeting your best prospects.
We surveyed 2,200 SaaS companies to gather insights across pricing plans, team organization, changes and more. Read the results here.
Pricing experts Ismail Madni and Madeline Stein explain how growth-stage SaaS companies can run successful pricing projects through a dedicated monetization function.
How far along are companies really in adopting product led growth? To find out, we surveyed 500+ SaaS leaders about how they leverage (or don’t leverage) product led growth to scale their business.
SaaS is now ubiquitous. Salesforce, which turned 20 in March, surpassed $13 billion in annual revenue this year. Everywhere you…
In the world of B2B SaaS where digital marketing takes precedence and automation touches everything we do, in-person events are…