B2B Marketers: Stop Casting a Wide Net and Start Spearfishing Big, Fat Tuna Prospects, Instead
Quick question, B2B marketers: Why are you trying to cast such a wide net? You should be spearfishing for big, fat tuna, instead.
Lessons from a Championship Team: What Is Your Company’s 64?
Looking back on the championship basketball team I was a member of in college, I realize the lessons in leadership, teamwork, and defining your aspirations apply to growing a successful tech company, as well.
Moving Beyond Mantras and Mission Statements: Maintaining Your Company Culture as You Grow
This article explores how innovative companies like Zappos serve as positive examples of maintaining company culture during growth.
The 5 Essential Requirements for Top-Tier Software Service Offerings
For today’s software companies, the service you provide is often just as important as your product — and unless what you’re offering hits five key requirements, you’re doing it wrong. Professional services veteran Ken Lownie shares the criteria for services that simplify the sales process, decrease costs, improve customer satisfaction, and increase profitability.
Founder’s Corner: How Hiring Changes from Employee 5 to 500
Learn the keys behind founding team building and how growth can impact your company’s hiring strategy in this Founders Corner episode featuring UnboundID co-founder and CEO Steve Shoaff.
Segmenting Your Marketing Content: How To Determine What Will Resonate with Who
If you’re selling a B2B solution, chances are you’re dealing with a complex buying process with several levels of stakeholders involved. No one piece of content is going to appeal to everyone involved. Senior Marketing Manager Christy Weymouth explains how ExactTarget segments its marketing content to speak specifically to each of the company’s personas and their needs.
BDRs: 3 Ways to “Kick It Up a Notch” in 2014
Ready to get 2014 started right? Here are three ways to boost your business development performance this year.
Top 10 Signs You Are a Complete Distraction to Your Team
When it comes to lack of focus, sadly most distractions come straight from the top. Here are 10 signs you are distracting your employees rather than leading them.
7 Most Overlooked Factors for Designing a Sales Compensation Plan
Building out your sales compensation plan for 2014? Before you wrap things up, make sure you haven’t forgotten to factor in these seven important tips.
10 Most Popular Leadership Insights from 2013
Want to be a better CEO, executive, manager, or role player in 2014? Check out these 10 posts recapping the best leadership lessons from the past year.