Building an Effective Go-to-Market Strategy in a Highly Competitive Market – Part 3 of 4 – Building Brand Equity
In my last blog post I explained how adopting a strategy of selling on value rather than price helps companies…
Recruitment: The Importance of the Follow-Up
Last year, more than 85% of the placements OpenView made for our portfolio were a direct result of our efforts…
Turning Ideas Into Impact: True Innovation Requires Intuition AND Experimentation
This is the second post in a series about one process that will help expansion stage companies create massive long-term…
OpenView Labs Announces the Top 25 Sales Influencers for 2012
Recently the team at OpenView Labs, the strategic and operational consulting group within OpenView Venture Partners, shared a list of the…
Customer Communication Strategy: Identifying the Most Effective Mediums
Are you overwhelmed by all the customer communication mediums available to your company in today’s market? If so, you are…
Go with a VC That is More Than a Rolodex: Part 2
Last week I wrote about how OpenView and OpenView Labs work with our portfolio company’s founders, CEOs and Management Teams…
Turning Ideas Into Impact: Why Ideas Don’t Need to be Earth Shattering to be Impactful
This is the first post in a series about one process that will help expansion stage companies create massive long-term…
OpenView Labs Aims to Prime Portfolio Companies for Big Growth
“We have this idea of providing real value to our portfolio companies. If we’re going to call ourselves partners, we…
Go with a VC That is More Than a Rolodex
Remember the old joke… “I’m a VC and I’m here to help”? Well, at OpenView Partners it is no joke.…
To Intronis and Back: A New Perspective for a New Year at OpenView
I first joined OpenView Labs in 2008 when it was really just getting started. During my time at OpenView I…