SIGMA Marketing Group Enters Strategic Partnership with ExactTarget

SIGMA Marketing Group, the customer intelligence-driven, direct and digital marketing services firm, has enhanced its industry-leading solutions by partnering with global interactive marketing provider ExactTarget. SIGMA becomes a reseller partner of ExactTarget, further expanding its integrated suite of solutions.

“Customer intelligence has to be incorporated into every aspect of your messaging and ExactTarget will help us deliver those messages on the customer’s terms.”

In a year marked by steady growth, SIGMA has taken another step to build value for clients by adding this best-in-class service, and will provide the marketing insights and guidance to help maximize the benefits of ExactTarget’s marketing technology.

“As we build our clients’ relationships with their customers across all channels, ExactTarget stands out as a great partner to profitably focus messages to the right prospects at the right time and in the right place,” said Martha Bush, senior vice president of strategy & marketing at SIGMA. “Customer intelligence has to be incorporated into every aspect of your messaging and ExactTarget will help us deliver those messages on the customer’s terms.”

“SIGMA Marketing Group has grown its business by helping clients improve their existing email marketing programs to save time, increase efficiency and boost ROI,” said Jim Kreller, vice president of channel partners at ExactTarget. “As one of our newest reseller partners around the globe, we look forward to working with SIGMA Marketing Group to introduce more clients to the power of ExactTarget.”

About SIGMA Marketing Group

SIGMA Marketing helps clients like Xerox, Nationwide, AAA and Citizens Bank engage with their customers through Analytics + Strategy + Technology. We turn data into customer intelligence and innovative marketing solutions — online and offline — with direct and digital solutions that focus on multichannel marketing strategies, data and technology integration, web analytics and sales enablement. SIGMA builds long term customer relationships and drives Marketing ROI. Visit us at and at our Fifth Gear Analytics blog:

About ExactTarget

ExactTarget is a leading global provider of on-demand email-marketing and interactive marketing solutions. The company’s Interactive Marketing HubTM technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages, and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including, Microsoft Dynamics CRM, Omniture, and Webtrends, among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including, Best Buy, Aurora Fashions, Papa John’s,, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot, and Wellpoint, Inc.