Spredfast and Brandwatch Partner to Deliver Integrated Social Intelligence and Engagement Solution
Spredfast and Brandwatch, two leading social business technology providers, today announced a strategic partnership and integration of Brandwatch’s social analytics and monitoring platform with Spredfast’s social media management platform. The integration enables organizations to monitor, analyze and take action on real-time business insights from the world’s social conversations within a seamless user experience.
Brandwatch tracks millions of sources in multiple languages, including social networks such as Twitter and Facebook, blogs, forums, communities such as Amazon.com and TripAdvisor.com, and international sites including Sina Weibo and Renren. The integration means that the most relevant posts as well as insights driven by Brandwatch are shown in Spredfast content streams. As a result, organizations can make fast, informed decisions and engage effectively with customers and prospects.
“Enterprises are challenged by the scale, breadth and speed of social,” said Sebastian Hempstead, Brandwatch EVP of North America. “Connecting our advanced social analytics with Spredfast’s social engagement platform tackles these issues by quickly separating the signals from the noise to better inform how they engage with audiences on the social web.”
“With our Brandwatch integration, not only are our joint customers now pulling in more conversations from more places across the web, we are empowering them to identify, prioritize, and engage with these conversations in a scalable way,” said Rod Favaron, Spredfast CEO. “Doing so from one platform will continue to enable customers to achieve great business results through the use of social media.”
The Brandwatch / Spredfast integrated offering empowers organizations to:
- Identify more sales opportunities and pursue them efficiently: Listen for potential leads from conversations in which users are expressing purchase intent, and engage to turn sales opportunities into new customers.
- Find more customer care requests and respond to customers more effectively: Cast a wider net to find customers that are in need of a response to a product or service issue, question or complaint. Clearly identified analytics such as sentiment and author influence scoring enable quick and easy prioritization.
- Use competitive intelligence to increase market leadership: Gather insights on competitor brand and product perception globally and take advantage of opportunities to increase your brand’s share of voice in the market.
- Discover and publish content that resonates most with your audience: Use analytics to uncover the topics that are most relevant to your customers (regardless of whether it’s yours or not) and use the knowledge gained to target the right conversations at the right time.
Based in Austin, Texas, Spredfast provides social media management software that allows organizations to manage, monitor, and measure their social media programs at scale. Spredfast enables more people, in more places, to engage in more conversations from a single platform on supported social networks like Facebook, Twitter, LinkedIn, YouTube, Foursquare, and popular blogging platforms. Some of the enterprise and agency adopters on board with Spredfast include AT&T, Jason’s Deli, Warner Brothers, Whole Foods Market, AARP, AGAIN Interactive, Coty Beauty, HomeAway and Ogilvy. For more information, visit www.spredfast.com.
Brandwatch powers social analytics and intelligence across the enterprise, enabling brands and agencies to monitor and identify key insights from the social web to make smarter business decisions. Using the Brandwatch platform, organizations can make greater use of social data throughout the customer lifecycle to grow brand awareness and reputation, mitigate PR crises, conduct market research, uncover sales opportunities, more effectively support customers, and identify advocates and influencers.
Brandwatch solutions are used by leading brands and agencies around the globe, including organizations such as Dell, PepsiCo, Whirlpool, Kellogg’s, Digitas, and Electronic Arts, Inc. (EA). For more information, please visit www.brandwatch.com.