Spredfast Introduces Intelligence; Harnessing Historical, Real-Time and Predictive Social Data
AUSTIN, Texas — Spredfast, the industry leading Social Software Platform, today announced the launch of Intelligence, a smart social solution that enables companies to better inform their social strategies with timely data and actionable insights. This latest offering delivers unprecedented access to Facebook, Twitter and Tumblr data, giving brands and media companies the information they need to engage in Smart Social.
“Brands and media companies have looked to social to inform strategies across the business for some time now. However, the complexities around the volume and interpretation of the data have long stood in the way of being able to optimize it, ” said Rod Favaron, President and CEO at Spredfast “Intelligence surfaces the most important insights, makes them actionable and ultimately delivers a solution that is valuable for not only Marketing and PR teams, but all the way up to the C-Suite.”
Intelligence offers an intuitive interface that eliminates the learning curves often associated with analytics and listening tools. This makes informing decisions with social data as easy as running a search. With this latest offering, Spredfast is empowering customers to listen and engage on a single platform. Integrations with the industry-leading Spredfast Conversations and Experiences products ensure that customers can join the right conversations, at any digital touch point, quickly.
The solution features four key components:
Intelligence opens the door for social discovery by providing the ability to delve into any topic. Users can easily identify subjects their audiences are talking about, how they’re talking about them and identify the most influential people on a topic. Users also have the ability to set notifications for customized topics to inform them when a subject starts trending on Facebook and Twitter, providing an opportunity to join the conversation in the most opportune moments.
- Inform Strategy
The insights users garner from monitoring trends and benchmarking performance allow them to better engage audiences, and guide content publishing on various channels. Intelligence users are able to better determine what conversations to participate in and understand when a conversation is either on the rise or heading for a decline. This information gives brands a stronger understanding of the type of content that resonates more with their community, and can be used to better plan content and optimize every interaction, in real-time.
Staying ahead of the conversation is vital. Intelligence predicts the virility of trends and offers insight on how and when to engage. It also allows the user to see when a subject starts trending downwards, and when it’s time to move on from a given topic.
- Analyze and Benchmark
Intelligence indexes data from Twitter and Tumblr, helping users look at their performance yearly, monthly and even weekly. Utilize on-demand filters like geography, language, time, top media, links, gender and age to find out who a conversation is reaching and how to engage new audiences. Unlike other listening tools, Intelligence allows the user to instantly search any topic to see the volume, virility and origin. These benchmarking options produce a better understanding of what to measure.
Intelligence continues to extend the Spredfast Smart Social promise to customers. With over 4 billion pieces of data created and shared every day on social, the Spredfast platform delivers an integrated solution that helps brands and media companies find trends and topics first, build the best content and create memorable interactions at every customer touch-point.
Spredfast gives marketers the tools needed to manage their brand and connect with consumers in an increasingly social world. The Spredfast Social Software Platform allows marketers to manage, integrate and amplify social content across any digital touch point in real-time. The solutions offer brands and media access to every piece of social data submitted in order to uncover conversations that matter. Spredfast customers manage over one billion social connections across 84 countries and have the power to process 650 million pieces of social content per day in multiple languages. Over 600 customers, including all five major broadcast networks and fifty percent of Interbrand’s 2014 World’s Best Brands have partnered with Spredfast to create first-class social experiences. For more information, visit www.spredfast.com.