Spredfast Nabs a Tech Emmy After Helping Obama in Twitterverse
Spredfast Inc. has earned a Technology & Engineering Emmy Award as part of the ceremony held in Las Vegas during the International Consumer Electronics Show.
The award came in the area of “innovation in improving engagement around television and social media, which also recognized Twitter as a winner. The award was technically given to Mass Relevance Inc., which has since merged with Spredfast, for its work on campaigns such as President Barack Obama‘s Twitter town hall meeting to social media work focused around the 2014 World Cup.
Six-year-old Spredfast develops software designed to enable and manage social media marketing campaigns. It merged with Mass Relevance in April via a unique in-town merger.
Spredfast now employs 345 workers and operates offices in San Francisco, Minneapolis, Chicago, New York, London and Sydney., Australia.
In August, it was among 30 technology companies a Washington, D.C., consumer advocacy group asked the Federal Trade Commission to investigate for violating the Safe Harbor agreement between the U.S. and the European Union designed to protect of consumer information.