Synetix Gains Exinda Platinum Partner Accreditation

Synetix, a specialist provider of storage, security and infrastructure solutions to enterprises, has become one of Exinda’s first Platinum Partners in the UK.

The accreditation enhances Synetix’s status as a top tier partner for one of the market’s leading network optimisation vendors, and will support its future development of managed WAN services.

“We are delighted to become one of Exinda’s first platinum partners in the UK,” says Rick Gray, sales director at Synetix Solutions Ltd. “Exinda’s tightly integrated visibility, QoS and acceleration functions delivered as Unified Performance Management (UPM) makes it stick out as the only truly next generation WAN optimisation vendor, proven to deliver outstanding ROI through reduced hardware requirements, and we are reaping significant benefits for our customers, as well as margins for our business. We were able to recognise the potential of this technology early on, and are now perfectly placed to take advantage of the huge pipeline of business we generated around it; all of which is complementary to the Synetix next generation technology approach.”

Gray continues, “Exinda’s UPM approach addresses the pain points many enterprises are experiencing around network performance and application responsiveness. Thanks to Exinda, we are in a position to provide our customers with integrated monitoring, reporting, visibility and acceleration as a product-based solution or as a managed service – exactly what they need to accelerate their business critical applications.”

Exinda’s new Partner Programme, including the Platinum Partner status, was unveiled earlier this month. Adam Davison, Exinda’s VP Sales EMEA, explains, “We have designed the programme to help key partners like Synetix build successful long-term revenues with Exinda. The Platinum level is for resellers who can demonstrate their commitment and are ready to take their partnership to a new level of success and profitability. Its benefits include increased margin; deal registration; lead generation; sales and technical training; joint marketing; technical services and support.”

Davison concludes, “Through all of this, we are providing partners with the tools to make not only the highest margins, but also to realise the benefits of a next generation WAN optimisation solution designed for tomorrow’s cloud, SaaS and Web 2.0 marketplace.”