The Finalists of the Seattle 2.0 Awards 2011 for Best B2B Startup

Continuing our series of showcasing the finalists of the Seattle 2.0 Awards, today we are bringing to you the finalists on the Best B2B Startups.  You can read about them below, register to attend the event, but also register to be a member of the Voting Panel and vote on your favorites.

B2B is a particularly interesting category to read about because these companies don’t get the attention from press or individuals as much as consumer startups do. So here they are…

Appature provides Web-based marketing solutions designed exclusively for healthcare companies. Appature integrates multiple data sources to make customer’s information actionable while providing a platform to launch or optimize their marketing applications. Appature was founded by Kabir Shahani and Chris Hahn and it has raised $3.5 million in funding from Ignition Partners, Madrona Venture Group and Founder’s Co-op. 

Apptio is a provider of on demand IT Cost Transparency solutions. Apptio’s IT Cost Transparency solutions are designed to provide greater visibility into the cost, utilization and operations of IT products and services so that businesses can identify ways to reduce IT costs, make better IT decisions and benefit from more proactive IT Demand Management. Apptio was founded by Sunny Gupta and it has raised $41 million in funding from Grelock Partnes, Madrona Venture Group, Andreessen Horowitz, Shasta Ventures and Cisco System. Apptio revenue grew 300% between 2009 and 2010. 

BigDoor Media

BigDoor Media is focused on helping developers and digital publishers add game mechanics to their online experiences. They are creating solutions to increase user engagement, monetization and retention. 

SEOmoz is the world’s most popular provider of SEO software. The SEOmoz API delivers Linkscape web crawl data to their campaign-based web app, SEO tools, Open Site Explorer and dozens of third-party applications. SEOmoz was founded by Rand Fishkin and Gillian Muessig and they have raised $1.25 million from Ignition Partners and Curious Office. SEOmoz did $5.6 million in revenue in 2010.
Skytap is a cloud computing platform that enables existing and new applications, virtual machines and systems to run unchanged in the cloud on industry-standard platforms. Skytap cloud infrastructure supports the leading hypervisors, including VMware and Xen, and operating systems, such as Microsoft Windows and Linux. Skytap provides management and automation capabilities so companies can integrate cloud infrastructure into their existing IT environments. Skytap is lead by Scott Roza and it has raised $23 million from Ignition Partners, Madrona Venture Group, Bezos Expedition and others.