TicketCity Partners with Spredfast to Enhance the Social Customer Experience
TicketCity, a trusted source for tickets to more than 75,000 sports, concerts, and theatre events today announced a partnership with leading social marketing software provider Spredfast that will enhance TicketCity’s social customer experience.
With nearly 2 in 5 online consumers now following retailers through one or more social networking sites, the new partnership expands TicketCity’s ability to engage an increasingly social customer base.
“Today, brands face the challenge of engaging with their customer base across social media in a way that not only meets the community’s needs and expectations, but also drives meaningful business impact”
Spredfast’s social media management system allows TicketCity to manage and measure the impact of the organization’s presence on multiple social networks from one centralized location, increasing the relevancy and effectiveness of customer communications. Additionally, Spredfast enables TicketCity to coordinate communication between social media community managers, customer service specialists and the sales team in order to efficiently manage customer service issues and improve response time on social channels.
“Social media plays an important role in the purchasing process for today’s digital consumer,” said Meredith Owen, Communications Director at TicketCity. “From initial product awareness to post-purchase customer care, consumers increasingly use their social networks to engage with brands. Spredfast allows us to effectively engage with our customers at every stage in the process in a way that is scalable for our business.”
“Today, brands face the challenge of engaging with their customer base across social media in a way that not only meets the community’s needs and expectations, but also drives meaningful business impact,” said Rod Favaron, Spredfast CEO. “We are helping TicketCity do both with a platform that allows their social team to engage proactively and reactively with their community, while also providing visibility into activity, audience and interaction trends to prove how their increased engagement is impacting sales and brand awareness.”
TicketCity is a trusted source for tickets to more than 75,000 sports, concerts, and theatre events around the world. TicketCity’s established supplier network provides clients with premier access to events including the Masters, Kentucky Derby and US Grand Prix. With on-location staff at all major events, TicketCity’s industry leading customer service is supported by a team of event specialists and a money-back guarantee. TicketCity has partnerships with 13 championship games, 12 FBS schools and 3 professional teams, as well as media and business organizations such as CBSSports.com, IBM, and BazaarVoice.
Based in Austin, Texas, Spredfast provides social media management software that allows organizations to manage, monitor, and measure their social media programs at scale. Spredfast enables more people, in more places, to engage in more conversations from a single platform on supported social networks like Facebook, Twitter, LinkedIn, YouTube, Foursquare, and popular blogging platforms. Some of the enterprise and agency adopters on board with Spredfast include AT&T, Jason’s Deli, Warner Brothers, Whole Foods Market, AARP, AGAIN Interactive, Coty Beauty, HomeAway and WCG. For more information, visit www.spredfast.com.