Twilio Selects SmashFly’s Total Recruitment Marketing Platform

CONCORD, Mass. — SmashFly Technologies, the leading Recruitment Marketing Platform provider, today announced that Twilio, the leading cloud communications platform company, is the latest fast-growing technology firm to take a modern approach to recruiting by using SmashFly’s Total Recruitment Marketing Platform.

Recruiting top-notch engineers, especially in Silicon Valley, is one of the biggest challenges in talent acquisition. To attract the best requires a two-pronged strategy: 1) having a compelling employer brand that authentically tells the company’s story, and 2) using best-practice recruitment marketing principles to attract and nurture candidates like consumers.

To support its modern recruiting strategy, Twilio has selected SmashFly’s all-in-one Recruitment Marketing Platform to manage, measure and automate its talent acquisition programs from one holistic software system in order to attract today’s sought after high-tech workers.

“Twilio is all about making communications easy and relevant. Ensuring we deliver on that customer promise begins with our candidate experience. That’s why teaming up with SmashFly is so important to our long-term strategy,” said Will Staney, head of global talent acquisition at Twilio. “We’re big fans of SmashFly’s Recruitment Marketing Platform because it will make it easier for us to engage and nurture candidates with personalized messaging at every touch point in their candidate journey. In addition, by integrating SmashFly with our Greenhouse ATS, we can track and measure every campaign and source all the way to hire, ensuring we’re making data-driven decisions that optimize our recruiting budget.”

Twilio joins other tech innovators including Bright House Networks and CDW that have replaced disconnected recruiting tools with SmashFly’s complete platform for Job Distribution, Candidate Relationship Management (CRM), Talent Networks, mobile-responsive and SEO-optimized Career Sites, Social Recruiting and more. The platform, which is used in the front-end of the talent acquisition process, integrates with any applicant tracking system (ATS) to provide the industry’s most accurate view of the sources that produce the best hires, offering unmatched visibility to recruiting ROI.

“The influence of social and mobile have transformed talent acquisition, and Twilio is a strong example of a company that understands how to market to candidates like consumers,” said Mike Hennessy, Founder and CEO, SmashFly. “We’re excited to welcome Twilio to our growing customer community across the technology, financial services, transportation, hospitality and healthcare markets who have embraced modern recruitment marketing to better fuel their pipelines of high-quality candidates.”

About SmashFly Technologies
SmashFly’s Total Recruitment Marketing Platform helps corporate recruiting organizations and Recruitment Process Outsourcing (RPO) companies centralize their recruiting operations while providing real-time analytics across all of their initiatives to improve overall recruitment results.

The Total Recruitment Marketing Platform connects what are often disparate technologies into a single all-in-one software solution that includes Global Job Distribution, Social Recruiting, CRM, Web Sourcing, Marketing Automation, Mobile, Career Sites, Landing Pages, Search Engine Optimization (SEO), Employee Referrals and Talent Network Building. All with the actionable Analytics necessary to tell what’s working and not working across the entire recruitment strategy. Learn more at