Ty Kiisel of AtTask and Ancestry.com’s Heather Erickson Share PR Tips, Tools and Tricks at Utah Technology Council’s Annual PR Clinic

Experts from two of Utah’s most successful technology companies, AtTask, Inc. and Ancestry.com, will school Utah executives on best practices for new media and PR success at the Utah Technology Council’s (UTC) (http://www.utahtechcouncil.orgAnnual PR Clinic on December 9, 2011.

The program will be moderated by Mark Fredrickson, APR and director of corporate communications for TechMediaNetwork, one of the country’s fastest-growing online publishers and one of Utah’s most progressive companies. Fredrickson is also co-chair of the UTC Communications Committee.

Program presenters include:

  • Ty Kiisel – Kiisel is manager of social outreach at Utah-based AtTask, host of theTalking Work podcast and a rising Forbes.com columnist. After just two months, readership for Kiisel’s columns is drawing more audience than many established, well-respected writers in the project management space.
  • Heather Erickson – Erickson is director of corporate communications for Ancestry.com. Her PR placements have involved top name brands, products and companies with the largest daily national and global newspapers, trade and business publications and broadcast outlets. She’ll speak about effective, regionalized PR programs and how they act as a “secret weapon” to reinforce corporate growth strategies.

“Keeping up with emerging forms of media is more important than ever,” said Richard R. Nelson, Founder and CEO of UTC. “It’s essential that companies stay on the cutting edge of new media and marketing technologies as they become available. These new media experts will provide advice and expertise to help Utah technology companies build and maintain a strong and viable brand.”

The PR Event is Friday, December 9, 2011 at Neumont University in room 300. The address is 10701 South Riverfront Parkway, South Jordan, Utah. Cost of the event is $15 for UTC members and $30 for non-UTC members. Networking begins at 7:30 a.m. and the event runs from 8 a.m. – 9:30 a.m.

For more information on the UTC, including future events, and to become a member please visitwww.utahtech.org or call (801) 568-3500.

About the Utah Technology Council

Utah’s premier professional association, the Utah Technology Council has grown 18 percent a year for the past eight years becoming the essential business resource for high-tech, life science and clean-tech companies seeking to achieve greater success.  At its core, UTC exists to foster the Growth of the state’s 6,000 technology companies, ensure Utah develops the highest Quality Workforce in the nation and attract an ever-increasing array of Funding. Members join UTC to share insights with industry peers, counsel with government and academic leaders, and receive help from professional service providers and funding resources.


UTC PR Contact:

Judy Young, Executive Director

T) 801-568-3500

[email protected]

PR Agency Contact:

Cheryl Snapp Conner

Managing Partner, Snapp Conner PR

P-801 994-9625

C-801 376-2158

[email protected]