uSamp Announces Donation Drive To Assist American Red Cross Efforts for Japan

Company Will Provide 10 Percent Match on All Rewards Survey-Takers Earn in March and April

ENCINO, Calif. (March 17, 2011) – uSamp (, one of the world’s fastest growing technology and online sample companies, is joining the massive international effort to assist those affected by the recent earthquake and tsunami in Japan.

The company announced today that its survey community, Surveyhead (, will serve as the focal point of a donation campaign to help raise money for American Red Cross relief efforts in Japan. During March and April, Surveyhead will match 10 percent of the value of a survey-taker’s reward and donate the funds to the international relief organization. The goal is to raise a total of $25,000 via its matching program.

“Every little bit helps,” said Gregg Lavin, President and co-founder, uSamp. “And in this case, we’re making it as easy as we can. All survey respondents need to do is participate in our surveys, and we will do the rest.”

Survey-takers also will have the option of donating accumulated reward balances in their accounts once they have reached the appropriate levels, with uSamp making the 10 percent match to the American Red Cross.

Gifts to the American Red Cross will support disaster relief efforts to help those affected by the earthquake in Japan and tsunami throughout the Pacific. Donations to the Red Cross will aid Japan’s relief and recovery efforts through the Japanese Red Cross and possibly other organizations as experts on the ground determine the best way forward. Donations received by the Japanese Red Cross from people within Japan will be pooled and managed by an independent grant disbursement committee, which will include the Japanese Red Cross. The grants will be disbursed in installments in order to responsibly and effectively respond to the country’s evolving relief and recovery needs.

About uSamp

uSamp ( is one of the world’s fastest growing technology and online sample companies, providing global survey panelists and an innovative sampling platform for use in market research. uSamp develops collaborative market research tools to foster more rewarding, profitable relationships between organizations and the people they serve. Founded in 2008, uSamp acquired DMS Insights in June 2010 and now has 160 team members worldwide and approximately 4.7 million global market research panelists. The company’s web-based panel platform is transforming the management and delivery of online panel for market researchers, offering unprecedented access over their panel. uSamp’s deep well of proprietary technologies includes SampleMarket™, PanelNet™, PanelShield™, Opinion Place® River and real-time Panel Book Search—cutting-edge solutions for accessing, branding, sampling and managing panels. uSamp is based in Los Angeles, with offices in Dallas, London, New Delhi and Trumbull, CT.

About surveyhead

Started in 2008, surveyhead ( is global community of survey respondents helping market research companies, and the brands they serve, make better decisions about products and services. Surveyhead attracted more than 9 million unique visitors in 2010, with 9,000 per day signing up as survey respondents.