uSamp Hires Leslie Warshaw as Vice President of Research Solutions
uSamp, a leading provider of technology and survey respondents used to obtain consumer and business insights, today announced research industry veteran, Leslie Warshaw, has joined the uSamp team as Vice President of Research Solutions.
Warshaw will be responsible for overseeing clients through the entire cycle of data collection needs. Warshaw brings consultative industry knowledge with a proven track record of success.
“Many of our customers look to uSamp for integrated sampling solutions and technology that is implemented quickly and efficiently with reliable results,” said George Llorens, Senior Vice President, uSamp. “Leslie will play a key role in the uSamp sales force growth to accommodate an increasing number of clients across global panels, self-service panel access, mobile solutions, on-demand insights, and tracking studies.”
Previously, Warshaw was Global Senior Vice President of Product Development for Lightspeed Research and TNS, responsible for product development, marketing, and sales of panels and custom online marketing research communities. She also worked at the Nielsen Company, where she was Vice President of Product Development and Sales. At Nielsen, Warshaw played an instrumental role in the development of ground breaking products that linked online behavior with purchasing as a way to measure the sales ROI of targeted online advertising.
uSamp (www.uSamp.com), the Answer Network, is a premier provider of technology and survey respondents used to obtain consumer and business insights. uSamp’s solutions and SaaS platform transform the way companies gain intelligence to make better, faster decisions about their products and services by tapping into uSamp’s 9 million global panel of survey respondents. Through uSamp’s proprietary technologies for self-serve sampling and survey authoring, companies have on-demand access to millions of profiled survey respondents. uSamp is based in Los Angeles, with five offices throughout the United States, Europe and India. The company has more than 185 team members worldwide, led by serial entrepreneurs Matt Dusig and Gregg Lavin. uSamp ranked No. 11 in the 2011 Forbes America’s Most Promising Company List, was named one of the fastest growing private companies in Los Angeles by the San Fernando Valley Business Journal and one of the best places to work in Los Angeles by the Los Angeles Business Journal.
The Hoffman Agency, for uSamp:
Juliet Niczewicz, 408-975-3091