uSamp Hires New Senior Director, Global Panel and Sampling Operations

LOS ANGELES, September, 30, 2014 /PRNewswire/ – uSamp announced today the appointment of Dean Burnettas senior director, global panel and sampling operations. Burnett will lead the company’s panel performance and quality efforts as it invests further in technology and resources to bolster its position as the industry’s leading and most trusted sample provider.

Most recently a senior program and vendor manager at Amazon Publishing, Burnett has a long history in project management in market research and strategic partner relations. Prior to Amazon, Burnett served as vice president, project management, at Ipsos, the global independent market research company, and director of project management at Hall & Partners, the brand and communications research agency.

“Dean will undoubtedly make a tremendous impact in our ongoing efforts toward delivering the industry’s highest-quality sample,” said Joe Jordan, vice president of panel operations at uSamp. “His extensive background in both the research and technology spaces makes him an obvious choice for this role, as we know the key to our panel quality lies at the intersection of our highly engaged consumer audience and industry-leading technology.”

Burnett will report to Jordan, who joined uSamp in May and has played a pivotal role in the implementation of Adaptive Profiling, uSamp’s unique panel profiling system that promises to revolutionize the traditional profiling model through data science, predictive analytics and real-time question capabilities.

“Dean’s long history of global research project knowledge and vendor relationships aligns with our newest technology-driven products that leverage our vast panel capabilities,” said Jordan. “His addition reinforces our commitment towards the quality of our growing panel.”

In addition to overseeing panel performance and quality, Burnett will manage vendor relations, panel expansion, and global project management, leading cross-functional teams toward growth and successful project execution.

About uSamp

uSamp is the technology leader in sample and insights solutions providing automation, mobile and global solutions for marketers. Based in Los Angeles, with five offices in the United States, Europe and Asia, uSamp has been recognized in Inc.’s 500|5000 exclusive ranking of the nation’s fastest-growing private companies. For more information visit