uSamp™, a leading provider of consumer and business insights, announced today that it has joined NBCUniversal’s “Billion Dollar Olympics Lab” research initiative.

The company will make available its proprietary on-demand research technologies, including Instant.ly™ and uSamp Mobile, to track consumers’ real-time reactions and behavior during the Olympic Games. The technology will help NBCUniversal better understand fans’ behaviors and lifestyle patterns during the games.

“NBCUniversal’s goal is to better understand consumer behavior, and uSamp’s technology can help them achieve their objective by gathering insights and generating results quickly.”

Through this partnership, NBCUniversal will:

• Measure the influence of the Games and their ability to engage viewers on an emotional level;
• Take an in-depth look at viewing behaviors including how the Olympics alter daily lifestyle patterns;
• Study the impact of unexpected developments.

“Because of today’s digital environment, on-demand insights have become a necessity for organizations to truly understand their audiences,” said Matt Dusig, co-founder & CEO, uSamp. “NBCUniversal’s goal is to better understand consumer behavior, and uSamp’s technology can help them achieve their objective by gathering insights and generating results quickly.”

About uSamp

uSamp™ (www.uSamp.com) is a premier provider of technology and survey respondents used to obtain consumer and business insights. uSamp’s solutions and SaaS platform transform the way companies gain intelligence to make better, faster decisions about their products and services by tapping into uSamp’s 9 million member global panel of survey respondents. Through uSamp’s proprietary technologies for self-serve sampling and survey authoring, companies have on-demand access to millions of profiled survey respondents. uSamp is based in Los Angeles, with five offices throughout the United States, Europe and India. The company has more than 185 team members worldwide. uSamp ranked No. 11 in the 2011 Forbes America’s Most Promising Company List, was named one of the fastest growing private companies in Los Angeles by the San Fernando Valley Business Journal and one of the best places to work by the Los Angeles Business Journal.

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