uSamp Powers J.D. Power and Associates Online Panel
Westlake Village, CA – J.D. Power and Associates has announced plans to establish the J.D. PowerPanel that will further expand the market research company’s capabilities in capturing Voice of the Customer insights.
The J.D. PowerPanel, scheduled to launch during the fourth quarter of 2010, will enhance the company’s existing survey-based customer satisfaction and product quality research by expanding the demographic and geographic range of its online survey respondents. Consumers will be invited to join the panel through outreach involving a multitude of popular websites and portals.
“The J.D. PowerPanel will augment our existing sources of online panel engagement to provide more robust sample volumes and enhanced diagnostics for our research,” said Kevin Keegan, senior vice president of global research operations at J.D. Power and Associates. “Integrating our traditional voice-of-the-customer research with other qualitative and quantitative sources drawn from social media, mobile devices and mystery shopping will enhance our capabilities as a premier source of actionable insights for businesses across a number of industries.”
J.D. Power and Associates is collaborating with uSamp, based in Encino, California, to develop the J.D. PowerPanel. uSamp offers advanced technology and panel-management tools for creating high-quality online panels that meet J.D. Power’s rigorous specifications. uSamp operates an existing panel that includes more than 3.1 million consumers around the globe.
“We are extremely pleased to be working with J.D. Power and Associates to power their online panel,” said Matt Dusig, co-founder and CEO of uSamp. “It’s hard to think of a better brand to showcase the capabilities of our next-generation platform. Our Software-as-a-Service technology provides companies like J.D. Power a platform to enhance their research efforts and promote their brand online.”
About J.D. Power and Associates
Headquartered in Westlake Village, California, J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, Web intelligence and customer satisfaction. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit the web site. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.
About The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a global information and education company providing knowledge, insights and analysis in the financial, education and business information sectors through leading brands including Standard & Poor’s, McGraw-Hill Education, Platts, and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries. Sales in 2009 were $5.95 billion. Additional information is available at the web site.
uSamp, is one of the world’s fastest growing technology and online sample companies, providing global survey panelists and an innovative sampling platform for use in market research. Founded in 2008, uSamp acquired DMS Insights in June 2010 and now has 145 team members worldwide and more than 3.1 million global market research panelists. uSamp is based in Los Angeles, with offices in Dallas, London, New Delhi and Trumbull, CT.