uSamp Receives $10 Million Investment from OpenView Venture Partners

uSamp (short for United Sample), an Internet panel company with offices in Los Angeles, India, Connecticut and London, this morning announced that it has closed a $10 million Series C round of financing. The funding round was led by Boston-based OpenView Venture Partners.

The capital injection will be used for expansion through acquisition, development of its Web-based panel management platform and other social media technology enhancements.

Founded in March 2008 by panel industry vets Matthew Dusig and Gregg Lavin, uSamp now employs 90 people all around the world, more than half work out of their offices in India.

The company currently boasts a database of 2 million active global panelists for the market research industry. Top segments are said to include automotive, entertainment, financial services, food and beverage, gamers, telecommunications and travel.

The fresh financing round brings the total of venture capital raised by the startup to $14.3 million – the company is also backed by Greycroft Partners and DFJ Frontier.

Co-founders Dusig and Lavin were the driving forces behind dotcom startup goZing, which was sold in 2005 to competitor Greenfield Online for approximately $30 million in cash.