uSamp Taps Former Co-CEO and Founder of IAG Research, Alan Gould, to Lead the Company

uSamp, a leading provider of business insights through mobile and online survey technology, has appointed Alan Gould to the position of Chief Executive Officer.

Founders and Co-Presidents, Matt Dusigand Gregg Lavin, will continue to operate the company’s core sampling business.

Gould comes into this new role as an experienced industry veteran with great understanding of the business insights marketplace. In 2000, he founded IAG Research and built the company into a leading provider of engagement metrics in the television industry. He served as its co-CEO until the company was acquired by Nielsen for $250 million. Following the company’s merger with Nielsen, Gould created and served as CEO of Advertiser Solutions, a business unit of the Nielsen Company.

“I am delighted to join uSamp’s executive team. uSamp is one of the fastest growing companies I have ever seen in the marketing services space with a special talent for introducing great technology to its clients.” said Mr. Gould. “uSamp possesses on demand access to millions of consumers around the world and combines that access with the industry’s most advanced mobile research products. I look forward to working with Matt and Gregg and this special group of innovators to expand our position as a go-to provider of key business insights.”

Gould recently served on the boards of VIZU, which was acquired in July 2012 by Nielsen, Harris Interactive (2011- 2012) and the READ Alliance, an organization that teaches young children to read. Since 2011, Gould has been a Venture Partner with Greycroft Partners ( a leading early stage venture capital firm with offices in Los Angeles and New York and has served as a member of uSamp’s board of directors, in addition to a role as Board observer with Crowd Computing Software and Netsertive, both Greycroft portfolio companies.

“We are excited to welcome Alan to his new role as CEO. He is an industry leading product innovator for marketing data and analytics, with a history of successfully starting and leading companies to sustained growth. We are certain he will bring great energy and leadership to our already strong team,” said uSamp co-founder Matt Dusig.

About uSamp

uSamp (, the fastest growing company in the Market Research Industry, is a premier provider of technology and survey respondents used to obtain consumer and business insights. uSamp’s leading-mobile technology and SaaS platform transform the way companies gain intelligence to make better, faster decisions about their products and services by tapping into uSamp’s 12 million member global panel of survey respondents. Through uSamp’s proprietary technologies for self-serve sampling and survey authoring, companies have on-demand access to millions of profiled survey respondents. uSamp is based in Los Angeles, with five offices throughout the United States, Europe and Asia. The company has more than 200 team members worldwide. uSamp was No. 213 on the 2012 Inc. 500|5000 exclusive ranking of the nation’s fastest-growing private companies and is recognized on the 2011 and 2012 Forbes’ America’s Most Promising Company list.