Winding Road Wins 2009 Zmag Award
Customers of digital edition vendor Zmags named Winding Road their favorite looking digital edition among the Zmag stable. Customers were able to submit their votes via Facebook.
Winding Road’s digital edition was created by Web agency Next Screen, which used Zmags API to create a magazine shell that provides IAB-compliant ad serving. Next Screen says the Winding Road digital edition has delivered click-through rates of 3 percent to 6 percent on digital advertising.