Zmags Appoints Peter Velikin as VP of Marketing
Boston, MA – Zmags Corporation announced today that it has appointed Peter Velikin as Vice President of Marketing. Mr. Velikin will be responsible for generating demand for Zmags’ innovative digital publishing solutions as well as for all aspects of marketing and business development.
Peter Velikin brings ten years experience in multiple high-tech industries with expertise in developing business relationships, creating new markets, and commercializing new technologies. Prior to Zmags, Mr. Velikin was Director of Product and Market Strategy at PTC, responsible for the go-to-market activities of PTC’s publishing, content management, and services solutions. Prior to PTC, Peter Velikin was Senior Product Manager at EMC Corporation for the Centera business unit. Additionally, he built and managed the EMC Centera offshore development program. Mr. Velikin has a Master of Science in Electrical Engineering from Boston University and a Master of Business Administration from Harvard Business School.
“Zmags offers marketers unique and highly effective means to reach their audience,” said Peter Velikin. “Catalogs, brochures, flyers, newsletters, and other content delivered in the form of a ‘zmag’ are three times as likely to be viewed by the target reader. Zmags’ ability to track, analyze, and report on viewer behavior enables marketers to maximize the effectiveness of their offering. It’s no surprise that more than 2,500 companies worldwide are already using Zmags. I am excited to be a part of a vibrant and successful company that has the opportunity to change the way business is conducted online.”
“Peter has successfully commercialized and grown products in multiple high-tech industries,” said Jens Karstoft, CEO of Zmags. “His unique blend of business acumen and superior ability to execute will help Zmags realize the enormous potential in front of us.”
- Zmags provides intelligent digital publishing software that enables marketers to effectively reach their target audience by converting existing offline content such as catalogs, magazines, flyers, and brochures into an interactive online experience. The Zmags rich media format doubles the resonance of online content, quadruples the number of pages viewed by readers and, when integrated with shopping carts or web stores, increases up-sell, cross-sell and conversion rates. Zmags generates detailed analysis and statistics on viewer behavior and enables companies to optimize their marketing ROI and increase online sales. Zmags is used by more than 2,500 companies in 50 countries, including 10% of Fortune 500 companies. For more information on Zmags, please visit our website.