Zmags appoints Schreck to CEO post

Zmags Inc. has named Michael Schreck, a former partner at General Catalyst Partners, as president and CEO of the Boston rich media marketing software firm. He takes over the role from co-founder Jens Karstoft, who holds the vice president of strategic innovation role.

Schreck’s career history includes several serial entrepreneurship stints, co-founding such companies as m-Qube, Upromise and SmartBargains. Prior to Zmags, he served as CEO and president of Corrective Solutions, a business and government services company. He earned an MBA degree from Harvard Business School and a bachelor’s degree from Brigham Young University, where he now serves on the Presidential Advisory Council.

Zmags, founded in 2006, develops a software-as-a-service product that enables marketers to turn static print or PDF collateral into interactive flash format. It launched a merchandising service, called CommercePro, for online, mobile and social commerce. The company has its headquarters in Boston, with additional offices in London, Copenhagen and Los Angeles.

The company was named a Mass High Tech Startup to Watch in 2009.